How to Make a Lasting First Impression for Your Business

A good first impression is the way to start a great relationship.  A negative first impression can often be overcome, but why give yourself the extra work?  

Make the best first impression possible by using your store entrance and windows as a first rate introduction to your business.  Imagine your store entrance as the “date of your dreams”  and create a space that is so attractive  and welcoming that everyone

will want to keep coming back to get to know your store better!

When Kathy Hampton bought Ice Cream Renaissance in 2010, she inherited an inefficiently designed shop. Customers walked in and were greeted by a cash register on a small pedestal table, a giant sink full of dirty dishes and a cavernous seating area that was usually vacant.

A year later, when she moved the Vancouver, Wash.-based ice cream parlor to a new location down the street, Hampton didn’t repeat those design mistakes. She built a long, more functional checkout counter, concealed the kitchen behind a swinging door and placed seating in front under accent lighting. Since the change, sales have increased by 20 percent.

Unfortunately, many retailers don’t notice poorly designed areas of their stores until it’s too late.

 Retail Disaster Zones Every Storeowner Should Avoid

  • Don’t clutter your entry and exit
  • Spend money on lighting
  • Display clear signs

Read more of the 7 most common store spaces that retailers botch up and ways to avoid making the same mistakes.

Let us hear of successful money making changes you have made to your store layout and don’t forget to send us your photos so we can share the good news!

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