4 Ways to Grow Your Email Marketing List

Email is still the top choice when it comes to communicating to your current and potential customers.  So obviously growing your email list continues to be critically important to your sales and business success.

See the stats and guide on Email below proving this channel is currently the best way to communicate and drive sales for your business:

Email has the highest return on investment.
The Direct Marketing Association (DMA) puts email marketing’s ROI for 2011 at
$40.56 for every $1 invested. This compares to catalogs’ ROI of $7.30, search’s
return of $22.24, Internet display advertising’s return of $19.72 and mobile’s
return of $10.51. The final figure for 2012 is predicted to be slightly less, $39.40,
but email is still the runaway leader.

Buyers prefer email to other communications channels.
A 2012 survey of consumer channel habits and preferences found 77%
preferred to receive permission-based promotions via email; only 6% preferred
such messages via social media. A similar survey of UK consumers found 69%
with a preference for email as the channel for brand communications.

Buyers make more purchases from email communications.
66% of online Americans say they have made a purchase as a result of an
email from a brand, more than three times the percentage of people who have
purchased in response to a message delivered via Facebook (20%) or text
message (16%).

Be patient. Slow and steady will win this race.
If you create a culture of email address acquisition and maximize all your touch points, you will grow a very healthy list.  If it’s smaller than the list of other businesses in other industries – that may just be the nature of your area/business.  What matters is that your list is healthy and productive enough to deliver the sales growth you need.

Read this brief paper and examine the ways to do just that.

Guide to Help You Grow_Your_Email_Marketing_List

Please let us hear your ideas where you have successfully grown your email list so we can share with other small businesses in the gift and home industry.

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