Smiles Prove to Make the Difference in Customer Service

Need proof that congenial customer service matters? A recent study from London’s Kingston University found that a smile and a friendly greeting were the most common reason why shoppers felt loyalty toward independent businesses.         Smiley Face!

The study examined more than 2,000 consumers and 1,200 small- and medium-sized businesses and found that more than one-third of shoppers come back to stores because of great service, and 20% say having a salesperson remember their order is important.

While great customer service seems like a no-brainer, only half of the businesses surveyed said a smile and greeting were a common practice for their staff.

Customers willing to pay for smiles



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