Why Does Free Cost So Much?

The old adage “Beware of Greeks bearing gifts” is a reminder that while something on the surface may sound free it may actually be very costly. This is especially true with Point of Sale (POS) systems. Some of the most recent marketing ploys I have heard have been where one company “gives away” a POS but then requires you to process your credit cards exclusively through them at an excessively high rate.

freeI have also heard of another company that would “give you the POS software  for free”, only if you purchased the equipment from them along with a support agreement. Make certain your new POS does everything you need it to do and don’t purchase features which are not needed.

A good Point of Sale should pay for itself by increasing product turn and helping to increase margins.

For more information on POS and Business Solutions contact Shawn Thompson at Merchant Solutions Authority:

sthompson@merchantsolutionsauthority.com

www.merchantsolutionsauthority.com

p.s. Be sure to look for Shawn and the Merchant Solutions Authority table at the summer markets!

About Shawn Thompson

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