How a Big Yellow Duck Delivers So Much Happiness

It’s a simple idea really…..take the convergence of 3 large rivers, the gateway of the city of Pittsburgh, and turn it into an art project representing a large bathtub.  All that was needed was a big yellow duck and the result was millions of people flocking to see the 40’ bobbing body of happiness delivering much more than anyone could have imagined.    Big Yellow Duck-Pittsburgh Point of 3 Rivers

 

Yes, I visited the duck one incredibly beautiful Sunday morning on my weekly 15 mile bike ride on the Pittsburgh bike trails.  I was thrilled to see the gigantic

MMScolieri on a Sunday morning bike ride w a big yellow duckbundle of sunshine along with the emotional enthusiasm in the enormous crowds delivered by the presence of “the big yellow duck”.  It was a unique bike ride that day and so is this equally happy and unique marketing perspective from the Jill Berardi Group.

       9 Marketing Musts Delivered by a Duck

 

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