Retailers: The Point of Sale Industry is Rapidly Changing – Are You Onboard?

To move forward into 2014 as a successful retailer you can’t just assume the key will be in stocking products in demand.

What do the consumers of 2014 want from their retail experience?

Customers want their needs to be served in the most efficient and intuitive way possible and Point-of-Sale (POS) systems are absolutely proving to be excellent channels to achieve this primary need.

The most widespread trend that will be taking over in 2014 will be the integration of mobile options. The days of waiting in long lines during peak retail seasons are numbered. Recognizing the need to adapt to the changing landscape of the eligible client-base – a younger and ‘always-on’ customer – mobile point-of-purchase systems are proving to be a win-win. Not only do tablet or smartphone POS systems streamline services and enhance guest satiMobile POSsfaction, this consumer-driven trend offers enormous cost-savings when compared to traditional cash register POS systems.

Additionally, the touch screen aspects offered by most mobile POS devices are more intuitive than traditional systems. Mobile POS systems do not require complex configurations or the need for a back-up server. Most employees are efficient with smartphones and tablets, which not only saves time from a staff training perspective, but also offers self-service for customers, yet another example of increased efficiency and differentiating value in the storefront.

Another trend we expect to see hit the POS space in full force next year is the integration of more loyalty programs and customized advertising and marketing promotions to engage with customers at each stage of the purchase process; from driving impulse consideration, all the way to the final purchase. Loyalty programs have been picking up momentum for the past couple of years and are now becoming fully integrated into on-site POS systems, both mobile and traditional. With customer loyalty software programs launching in every type of retail venue imaginable, cashiers are able to sign customers up within one to two minutes, meeting the easy and quick transaction consumers’ today demand while also reminding them of the added-value offered by the vendor.

Excerpts of the above were taken from Jay Graham’s article in Retail Info Systems.

If I can help you in your purchase and understanding of how a POS can make your business more efficient, please don’t hesitate to contact me.

Shawn Thompson

sthompson@merchantsolutionsauthority.com

www.merchantsolutionsauthority.com

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