What Is Pantone’s Color Of The Year 2017?

The color of the year is a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.

For 2017 Pantone has selected the color Greenery | PANTONE #15-0343| pantone-color-of-the-year-lee-eiseman-quote

Nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

Learn more at Pantone.com

Need More Customers? 3 Ways to Attract Them

Small businesses, approximately 4.5 million, are Main Street small businesses. These are the dry cleaners, independent retailers, mechanics and medical clinics that form the fabric of our communities. Main Street busi

Atlanta Gift & Home Market – Lights, Products, Action….What a Show!

For those who attended Atlanta AmericaMart Gift & Home show you surely witnessed the energy,the abundance of great products, and most definitely the certainly the positive energy buzzing throughout this awesome trade market.  For those of you not able to attend, here is a photo recap-from fashion, to function to just plain fun, Ivystone customers, reps and vendors had it all going on!

 

Leveraging Video To Successfully Market Your Small Business

Using video marketing can boost your small business exposure in many ways.

Not only are videos a quick way to communicate information to your customers, they are immediately engaging and can be fun!  Feel free to get creative when making your marketing video and consider adding music to draw in your viewer.

Ivystone, a national Gift and Home sales and marketing agency creates unique videos simply by utilizing a variety of Gift and Home product images along w upbeat and captivating music to promote their national showrooms-featuring a variety of Ivystone vendors and products for the wholesale gift and home market.

View Ivystone’s summer 2016 Atlanta Showroom promotional video here.

Read more for 7 proven tips to use videos for your small business and go ahead and make some video fun!

Ivystone Introduces Laura Janelle

Ivystone is launching a new national line, Laura Janelle at the summer 2016 markets!

Laura Janelle is an exciting new fashion jewelry and accessories brand developed by Cousin Corporation of America.   “We’re truly excited about Laura Janelle,” Cousin Corporation of America President Denny King said. “Great pricing, great margins for the retailer and absolutely on trend!”

Laura Janelle is debuting their line featuring four unique programs available to gift shops, boutiques and a wide variety of retailers.laura janelle

Sleek features necklaces, bracelets and earrings that evoke grace and glamour and are made with Swarovski crystals.

RGLB is a bracelet collection featuring mixed media elements and are perfect to stack creating your own arm party.

EnCHARMing, is a playful ‘design-your-own’ program that features chains paired with charms that are easy to mix-and-match to create your own story.

IDentify is a tasteful and stylish ‘design-you-own’ lanyard program that features mix-and-match lanyard bases, tassels and snaps that create a functional, fashionable workplace accessory.”

Laura Janelle debuts nationally with Ivystone and will be showcasing products featured in each of the Ivystone Shows/Showrooms: Dallas,| Atlanta | Las Vegas| Philadelphia Show.

Click here for the full press release in Gifts and Dec about the launch of Laura Janelle.

What Is Your Digital Retail Personality?

Want to find our more about your digital retail personality?
Do people look to you for creative genius?
Or is it your razor-sharp analytical mind that makes you an irreplaceable asset?

 

To learn more take the Shop.org Digital Experience Workshop retail personality quiz.

With just 5 short questions, they’ll tell you what kind of retail pro you are.

START

State of Retail 2016- Timetrade Report

TimeTrade recently conducted a survey of 5,444 consumers, asking in-depth questions regarding their perceptions and behaviors around retail shopping.

TimeTrade also surveyed 100 senior-level decision makers in retail, asking about their plans for customer experience.

What TimeTrade’s research reveals is that consumers still look to the in-store experience to make final purchasing decisions, except now their expectation for customer service is set even higher. For example, 85% of consumers report that if they try on clothes in a dressing room and find they need a different size, but no associate is available, they would consider abandoning the dressing room and leaving the store altogether.  CustomerService_V2

When asked to rank what they value most when shopping in a retail store, consumers choose “Prompt service” as their top priority followed by “A personalized experience” and “Smart recommendations.”

To learn more about “The State of Retail 2016” fill out this request form to download the report from Timetrade.

Our 20 Billion Dollar Day of Love (Infographic)

Valentine’s Day has surpassed the football craze with total spending set to hit a record $19.7 billion, according to the National Retail Federation. Some 54.8 percent of Americans celebrated the holiday this year, with candy, greeting cards and an evening out at the top of the gift list.

Valentines_Day_Infographic

Holiday 2015 Retail Sales Surge in Furniture & Apparel

Solid holiday sales results were released,  giving 2015 a happy ending for most retailers. Strong demand for furniture and women’s apparel helped U.S. retail sales grow by a “solid” 7.9 percent this holiday season, according to MasterCard Advisors SpendingPulse.

Furniture was a bright spot this holiday season. Sarah Quinlan, the head of market insights for MasterCard Advisors, said that solid spending in this category — which includes many big-ticket items — is a sign that consumers are plenty willing to open their wallets for purchases they’ve carefully researched. Bloomingville_Furniture

Another encouraging sign for retailers in MasterCard’s data was its finding that apparel sales saw “high single-digit growth” during the season. Shiraleah_boho-iconComing into the holiday rush, apparel sales had been soft at many retailers due to unseasonably warm weather which initially appeared to keep consumers from scooping up cold-weather gear.  As warmer temperatures hung on throughout December, there were reports that apparel retailers were missing out on millions in clothing sales this holiday season.  However MasterCard’s data suggests that consumers ended up ponying up for clothing after all. MasterCard found that women’s apparel sales saw robust growth.

Read the full Reuters story here.

13 Step Road Map to Maximize Business Results with Hyper-Local Marketing

It’s a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing.  Identify your most critical local markets, and deliver compelling localized  messaging, content, programs, offers, and calls to action based on the area or  neighborhood.

 

In this article, you’ll learn…

  • 13 tips for effective local marketing
  • How reaching a local audience can drive business results

More folks turn to the Internet than any other medium—including newspapers, TV, or word-of-mouth—for local information, according to the Pew Research Center. Furthermore, a whopping 83% of local search users contacted businesses offline, with 46% of consumers making contacts over the phone and 37% visiting the businesses in person, and half of all local business searchers eventually made purchases, according to TMP (15miles) and ComScore. Numbers like those demonstrate how digital marketing can take local businesses to a whole new level.

If you are a local business looking to grow (and who isn’t?), follow this digital road map and get hyper-local (with amazing results).

Read more here