Strengthen Your Retail Business Marketing With Snapchat

Interested in ways to use Snapchat to strengthen your brand?

With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns.
With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social networks. As you might already assume, 71% of Snapchat’s U.S. users fall into the 18 to 34 age range. Even if your audience doesn’t fall in that demographic, Snapchat is becoming a vital part of retail marketing strategies.

Brands and content creators are using Snapchat to produce daily stories that engage and excite their customers. Snapchat stories, which last only 24 hours, are a string of snaps used to create a video narrative.

Add IvystoneSocial on Snapchat

Add IvystoneSocial on Snapchat

 

Ivystone has jumped on this popular bandwagon and will be using Snapchat during our markets.
There are over 1 billion views of stories each day!

Here we are sharing ways to strengthen your retail business marketing using Snapchat.

Leveraging Video To Successfully Market Your Small Business

Using video marketing can boost your small business exposure in many ways.

Not only are videos a quick way to communicate information to your customers, they are immediately engaging and can be fun!  Feel free to get creative when making your marketing video and consider adding music to draw in your viewer.

Ivystone, a national Gift and Home sales and marketing agency creates unique videos simply by utilizing a variety of Gift and Home product images along w upbeat and captivating music to promote their national showrooms-featuring a variety of Ivystone vendors and products for the wholesale gift and home market.

View Ivystone’s summer 2016 Atlanta Showroom promotional video here.

Read more for 7 proven tips to use videos for your small business and go ahead and make some video fun!

Viva Las Vegas and the Ivystone Showroom!

Ivystone_LasVegas_LookBook

 

Visit the Las Vegas Market in person and join Ivystone and their vendors July 27-31st (Bldg C-Showroom #696) for day long hospitality starting with Starbucks coffee each morning along with great products, food and events throughout the day.  If you can’t make the trip in person, view Ivystone’s Las Vegas Showroom Look Book for an in-person “feel” of the irresistible product options during and after market.

Either way you can’t lose…..after all it’s Vegas!

Be sure to contact us for additional show and product details.

For details on Ivystone’s Las Vegas Showroom visit us here.

 

Inside the Minds of 10 Successful Entrepreneurs (and what you can learn from them)

Business owners are all different, each having a unique entrepreneur mindset that contributes to their success. Their entrepreneurial approach might have to do with their personality or even the area of business which they have chosen to focus.

When figuring out your own methodology and challenges of entrepreneurship, it can help to learn from the experiences of others.

What makes a man tick?Explore the mindset of 10 well-known entrepreneurs from a variety of different fields, I particularly am inspired by stories 6-10 . The hope is that you will find something in each of their stories that will help you in continuing your own entrepreneurial adventures.

10 Mindsets of Successful Entrepreneurs

From Small Business Trends- October 2013

 

Celebrating 20 Colorful Years! Be Inspired by Company C’s Decorating Tips

Company C_20_Colorful_YearsPlan to inspire your customers this season and into 2014 with great merchandise (of course) and captivating displays of color. This awesome “color” inspired blog  from company C founders Chris and Walter Chapin is an overflowing cup of creativity to use and share with your customers.  

Company C was started in a garage in 1994 by Chris and Walter Chapin and is now a premier design studio and leading producer of exceptional home furnishings displaying their love and adaptation of color. Twice a year the Company C Design Studio brings you the hottest colors from fashion, the coolest colors from nature and the trend setting color combinations nobody has seen yet!

May your cup runneth over with creativity and inspiration……start your own colorful conversations by posting a photo of your unique seasonal displays here and on Facebook or Pinterest to share and inspire others.

” I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.” Georgia O’Keefe

For suggestions on colorful products and designs contact your Ivystone and Simblist rep

CompanyC-Green&Serene

CompanyC_wisteria

CompanyC-Inspiration

 

 

Learn From the Experiences of Fellow Entrepreneurs

10 mindsets of successful entrepreneurs

Entrepreneurs are all different. They all have a unique entrepreneur mindset that contributes to their success. Their mindset might have to do with their personality or even the field in which they have chosen to work.

When figuring out your own approach to the challenges of entrepreneurship, it can help to learn from the experiences of others.                                                                          Sharing Entrepreneurial Stories

Here are the experiences and entrepreneur mindset of 10 well-known entrepreneurs from a variety of different fields.   We hope that you will find something in each of their stories that will help you in your own entrepreneurial adventures.  From Small Business Trends (10/16/13)

Is Your Brand Forgettable?

Brand marketing can create a strong connection and value for your business audience.  When done correctly, the marketing of your brand will help you to really shine and stand out from your competitors. Shiny Golden Egg

Consider building a modern day brand so chock full of personality that people can’t help but love or at the very least, keep talking about.

Here are a few tips:

  • Focus on your strategic goals.  Define these goals, both short term and long term and use these as your roadmap. Are you looking to gain new customers?  Communicate more closely with existing customers?  Increase traffic in your store by 25%? Whatever the goal, define it!
  • Define your audience.  Find out where they spend their time and on what social media channels.  Then create powerful stories about your brand that connect with them.  Don’t be afraid to let your personality shine here.
  • Choose one social platform to start.  If you’re just getting started; get comfortable with one social tool and make it work for you and your audience. If strapped for time, seek out someone on your staff, friend or family to help get you started.  The topics to connect customers to your brand are practically endless; customer service, sales, product uses, customer favorites, best sellers, company history.  Think creatively to grab attention to your audience.
  • Expand and experiment If you are seeing connections and results, expand your reach, scaling it up as you find what works with your audience.
  • Be willing to modify your strategy.  Understand that marketing your brand takes time, twists and turns.  Be flexible and don’t be afraid to ditch a strategy or social media tool that just doesn’t produce results.  The important thing here is to not tackle so many channels at once that you have no concept of what is and is not working for your brand awareness.  When in doubt-see tip #1.

Don’t miss these branding lessons from 8 companies–bold, brash and brazen ideas that may help you amplify your own brand.

While they might not be for everyone, they definitely will give you a creative launch. 

Need help getting started or have outrageous brand success stories to share-let us hear from you.

Pop-up Retail Shops Find Fresh Advantages

Not just for holiday seasons any more, retailers of all sizes are leveraging the Pop-up store concept to pique consumer interest, drive brand awareness, launch a new product and test their business in new markets.

The good news and important part of the equations is that landlords are warming up to the Pop-up store concept due the traffic surge some neighborhoods and shopping areas receive when a new store opens and they get a chance to turn a short term lease into a long term opportunity.  “The more traffic a Pop-up store gets, the more people it brings to the space,” said Katherine Hill, Director of Offline  at BaubleBar,  in an interview with Retail TouchPoints.  “Both parties benefit.  The company gets the space and the landlord will get prospective clients who may want to rent out the space for their own purposes.”

Brands and companies that plan, launch and maintain Pop-up stores with the right strategies will find they are valuable tools for branding, experimentation, advertising, storytelling and product demand. A Pop-up shop can give your brand a personality and turn it into an entire experience.

Check out the video on how the Fleur du  Mal brand owner Jennifer Zuccarini successfully launched her latest Pop-up store.

 

 

Have any Pop-up success stories of your own?  Let us hear about them.

Need help with resources for your retail store?  See what the Ivystone and Simblist teams can offer your business.