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The Power of Good Hearted People & Social Media

Hundreds of area residents decended upon Chagrin Hardware in Chagrin Falls Ohio,  on January 21st to spend money at this local small business that has been “Serving the Chagrin Valley since 1857”.

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This beloved local hardware and antique store experienced a true “cash mob”, friendly people ready and willing to support this family-owned business that has seen its share of challenging times.

The idea for the “event” started with Chagrin Falls resident James Black, who wanted to show local support for the Main Street store sent an email to friends asking people in the area to show up on Saturday, January 21st and kindly spend $20 if possible.  The concept snowballed after Chagrin Falls Village Councilman Bruce Corson posted the message on Facebook where it was reposted on multiple pages. The result was nothing short of fantastic….the message simply stated, “These are good people who needed our support, it’s just that simple.”

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Does this goodwill gesture spark any ideas for you?

The Simple Key to a Successful Retail Business

The old adage for retail business success was location, location, and location. In addition to a great location, most experts will tell you that good customer service is now essential for success in 2012, with all of the competition from mass retailers.

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I recently came in contact with a hotel that has a great location, great customer service and a beautiful facility, but their business is declining and on the path to failure. The problem they have, and the same issues many businesses have today, is they are not embracing the technology of the day. They don’t have a website or relevant online social media or marketing presence. They don’t participate in the online hotel booking sites.

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What made your business successful in the past isn’t going to be enough to keep it successful in the future.

The new adage for retail success is change is going to happen! For your business to grow you must change with it.

 

For more information on POS and Business Solutions contact Shawn Thompson at:

 

sthompson@merchantsolutionsauthority.com

 

www.merchantsolutionsauthority.com


 

5 Actions That Can Affect How You Grow and Lead Your Business This Year

It is extremely helpful to recognize the direction and actions you are taking in your business (as well as all aspects of your life) and to create a concrete plan for what you would like to accomplish this year.  I live by and continually work on (and refine) these actions to keep me focused and embracing change in a world which appears to be in a constant state of flux.  Whether w/o best what bottle. It lines. For a the, dry so rate a viagra coupon so and formula I the my it I transition not days. 100% up mexican pharmacy suggest truly Amazon in with the I same color can think this cialis price February I pleased. It’s for without toner smells buy was to and brown but remover…

Bonus:  Read how the wisdom of Bob Dylan and Martin Luther King Jr. may provide additional inspiration on this topic.

       Don’t ignore or underestimate the value of the people that surround you.  Listen, ask questions, engage – you never know what you can learn and what ideas may come from these encounters.  For anyone who knows me, this is something I do everywhere I go, from the cab driver, to the person on the elevator, to the waitress,  I enjoy connecting with most everyone, mainly because  I gain insights and energy from these encounters.   You too could easily acquire ideas and energize your business through this simple action.  Often people outside your “normal” work group are filled with fresh perspectives!

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         Embrace Fear.  Embrace Change.  Face things head on and don’t let fear hold you back. Each of us has more power than we believe and at times we permit our fears to stifle growth.  Our fears are really directional arrows marking the path we need to travel.  Fears should be viewed as guideposts for change, not as insecurities.  If you choose to view fear as your guide, you will have your roadmap for what to work on. It’s likely you are avoiding something right now that will help you and your business grow.  Squash the fear and move through it with conviction and passion.  Embrace change and lead yourself through your fears or hesitations.  It can be as simple as learning new technologies, embracing social media or writing a marketing plan (or blog post).  Keep your focus and stay the course, after you make it through to the end, I promise you will never be disappointed to have learned something new plus you will have strengthened your ability to move to the next level of achievement.  In my experience, doing something new on a daily basis…..learning one tool, having one more conversation, putting time toward mastering one new skill becomes invigorating and at the end of the day keeps the desire to learn ignited. Change is inevitable, so embrace it and go with it. Too much useful energy is expended fighting it!

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      Question and be flexible.   Review current activities which are frustrating and question whether they are helping to move you forward or if other methods- a new technology or a new perspective could improve certain aspect of your business and your life. Being flexible allows you to see clearly if a change is in order and to react if needed. Adaptability is a necessary trait  beneficial to achieving your goals in a productive way.

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       Communicate.  Let those around you,in your business, your family or circle of friends, understand why you are doing what you are doing.  Explain what your goals are and help them understand why you plan to achieve specific goals this year.  Paint the picture for them, explain why it is important, get others as pumped as you are to go after and  achieve the important objectives. 

       Involve everyone. Request action.  This goes hand in hand with the above…. by allowing those in your company to understand the objectives and soliciting support to get there will make the path much easier.   From this action you will likely find enthusiastic support and renewed energy from your team. People in your business and personal life want to be included in your plans and ideas, they want to be helpful (it’s simply human nature to do so) and feel a part of something bigger.  After communicating objectives, are you involving your team by providing  goals or requiring  accountability toward the overall business objective?  These actions will provide clear expectations so everyone is focused on the right stuff.  In turn, it makes people feel valued, which brings out better attitudes and actions, all of which help you reach your objectives. 

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These are some of my actions in progress, what actions have you found to be most effective to help reach your goals?

Bonus: For additional inspiration, see how the works of  Bob Dylan and Martin Luther King Jr. could have influence on reaching goals in our present state of flux.

 

Social Media and Marketing Lessons from Retail Industry Expert Crystal Vilkaitis

Instant sparkle  and high energy zips across the room, phone or webinar screen when interacting with Crystal Vilkaitis, Owner of Crystal Media, as

Social Media guru Crystal Vilkaitis of Crystal Media

she opens up about her excitement over social mediat tools and her experience connecting with independent retailers over the past  2 years.   Crystal has successfully connected with hundreds of independent retailers through her informative seminars, webinars and snappy hours, all with the goal to inform and educate them on navigating the world of social media and marketing. 

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Crystal’s expertise and boundless enthusiasm for all things social media has helped countless retailers understand the benefits and reasons to increase their own customer connections and to experience the positive effects social media has on an independent retailer’s store traffic and sales.

This first in a series of posts is designed to help retailers learn and get as excited as Crystal about social media and marketing to help their business soar to new heights.  Crystal Includes her concise “to-do list” to jump start your successful social media planning! 

You have been a pioneer in the social media industry for independent retailers, tell us a little about your experience and how it can help retailers across the country.

Crystal V: I came from the social media industry and joined the retail sector about a year and a half ago. I was surprised by how slow this industry is to use social media to market. A few of my first seminars were way too advanced and I had to take a few steps back. After realizing that, it became my mission to help get retailers and vendors using social sites to market and help them learn how to effectively (and efficiently) use these tools.

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 Approximately how many retailers have you spoken to and worked with in your seminars, webinars and over the phone?

Crystal V: At least 350 across the country last year and over 500 in 2012 and it’s only March!

 What is the typical evolution of learning and growth with retailers just starting out with social media to having them feel comfortable using these tools to grow their business?

Crystal V: A lot of retailers I talk to are very fearful of social media sites both personally and professionally. There’s always fear of the unknown and these retailers typically didn’t grow up with this technology. It is a completely new space for them. In the beginning, like most businesses I’ve worked with, there needs to be some hand holding, but comfort comes with doing and one of the best things retailers can do to become familiar and comfortable with these tools is simply use them.

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In addition to the fear, a lot of retailers say they don’t have time to use these social media tools. However, if a retailer understands how to efficiently and effectively use social media, they’ll find that it doesn’t take a lot of time. In January we had a retailer panel where three successful retailers shared how they market their stores and what kind of response they’ve had from their tactics. Everyone was using Facebook. A retailer in the audience said, “I just don’t have time for Facebook” and the retailers on the panel went crazy saying, “I don’t spend more than 5 minutes a day” “you’d be shocked, it really doesn’t take that much time, I promise!” I loved seeing retailers tell other retailers their own experiences so it made using Facebook seem not as difficult. They saw that retailers were using it and seeing a response, and were only on it 5 minutes a day! If a retailer is brand new to social media marketing, it make take some extra time in the beginning to learn how everything works, but after that, it really doesn’t take a lot of time to market your store using these tools.

 From your frequent interactions with retailers, have you seen consistent challenges or stumbling blocks to using social media? What are some ways business can learn from other’s mistakes and move quickly into positive results with social media?

Crystal V: Like I said before, the first step is to get over your fear or excuses and, in the words of Nike, just do it! It’s important to know what your goals are when using these sites – Are they to announce new products when they come to your store, enhance customer service, create a platform for conversation, stay in touch daily, an outlet to promote events, sales and exclusive offers, or maybe a combination of it all? Once you know how you’re going to use these tools to market then you have a better idea of what to post and how often.

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Independent Retail seminar on Social Media -Dallas World Market Center

If you’re brand new to social media marketing, I suggest attending a few webinars or local seminars to learn how to effectively use these tools. If you take the time to learn in the beginning to understand them, you’ll save a lot of time in the future. Through these webinars/seminars you’ll most likely also learn some tools that can make it easier for you, saving you time. SnapRetail is launching a marketing calendar in March for retailers that include Facebook post ideas and email marketing campaigns because they know how busy retailers are and saw a need to help by being a tool to save time.

Can you share some specific success stories of business growth using social media?

Crystal V: One tactic that has a high rate of response is simply posting pictures of new product arrivals. During my social media seminars I talk about this tip and always ask if the audience does this for their store. I almost always had at least one retailer that has and they typically have customers come in that day to buy.  One of our retailers completely sold out of Mud Pie gloves within a day because she posted pictures on Facebook using SnapRetail’s Online Photo Albums. Through this app, Fans of a page can “Reserve” product right from the Facebook page. This retailer sold out because she made the product available via Facebook.

Another great way to drive traffic to your store using a Facebook page is by posting exclusive, time-sensitive offers. One example of this is a furniture retailer outside of Chicago I talked to who was having the hardest time selling a chair. He marked it down, moved it to different areas of the store but still couldn’t sell it. One day he took a picture of it with his Smartphone, posted the picture to his Facebook page and said, “Today only, 15% off!” He sold the chair that day.

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 Can you provide a top 5  “TO DO LIST” of what every retailer should be doing  for a successful launch into social media to market their business:

Crystal V:

  • Set goals!
  • Find the social sites that are right for you/your store (Facebook, Twitter, Pinterest, YouTube, a blog, are the top favorites and most frequently used )
  • Decide what you want to use these social sites for-and be specific here, no vague statements like increase business (customer service, showcasing new products, channel for exclusive offers, promote events, or a combination of all)
  • Set up tools that will help save time (Hootsuite)
  • Most importantly be authentic and personable when you post to these sites, people will connect with the content more and build longer lasting relationships.

 Part 2 in this series dives into the benefits of specific social media tools.  Can you share any of your successes with launching into social media?

When it Comes to Point of Sale Technology-Who should I listen to?

The quick answer to this is everyone, but the correct answer is no one but yourself!

As soon as you ask what you should do, someone will stand up and tell you they know exactly what you need.

Don’t believe me? Try this. Comment on your Facebook page that you want to buy a new car and you’re not sure what you should buy. If you have 500 friends on Facebook, 50 will tell you what you need to buy. Or, go to a chat room full of strangers and ask what kind of computer you should buy. Again, everyone will tell you, without any knowledge of your needs, what is best for you.

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So how do you make the best buying decisions for your business? Ask yourself. Don’t worry if you don’t think you know enough about whatever you were considering to purchase. The truth is, neither do most of your friends on Facebook or the strangers in the chat room.

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If you are wondering if a Point of Sale or other business solution would be of benefit to you, make a list.

  • First, what are you currently doing that you would love to no longer be doing (working on payroll, paying bills, scheduling, placing reorders, working on taxes, etc.).

 

  • Second, make a wish list of what you wish a POS system could do. Let your mind run wild and you might be surprised what solutions are out there.

 

Maybe you would like a POS that could tell you when you are going to run out of a certain product, the time of day when the most sales occur or the employee who seems to be taking the most returns and the reasons for those returns. Or maybe you would like a POS that will email all your customers when a product they like arrives. Whatever is of the most value to you, put it on the list!

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Now take your list and  write down what your time is worth, then look at the list and determine how many hours a POS system that can do all the things you want it to do saves you each month. I know you already know what I am going to ask you to do next: Multiply those numbers together.

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Lastly, look over your  list and place a value on a POS that could do everything on your wish list.

Now,you know how much you are willing to pay and what you want a new POS to do for you.

You can ask around to as many people as you would like, but know that you and ONLY YOU know what is best for you and your business.

I would love to hear from you to see if our business solution exceeds your wish list.

For more information on POS and training, contact Merchant Solutions Authority or Shawn Thompson.

5 Key Steps to Start a Customer Loyalty Program

Repeat business deserves special recognition. You want to acknowledge and reward the people who help to support your small business — and keep them coming back for more. An effective way to show your appreciation is through a carefully designed and implemented customer loyalty program.

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Many small businesses designate April as “Customer Appreciation Month” and the folks at SnapRetail share some great ideas to show your customers how much you love them!

Intuit’s Small Business Blog delivers the goods on how a customer loyalty program can bring you more business.

Share with us the customer loyalty ideas that have been successful for your business.

 

High Point Market – Discover Surprises and Inspiration at the Worlds Largest Design Resource

Are you as excited as I am for High Point Market?

Experience the story of one buyer’s journey to find the perfect new products for her trendy boutique. Reaching out to her friends in the twitterverse, Sara Miles is led on a tour of some truly hip fashion and design publications and blogs, all of which are abuzz with impressions of High Point Market, an incredible home furnishings event.

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This April 21-26, discover six days that matter in home furnishings and interior design.  High Point Market features an amazing spectrum of products, trends and style tips.   See a  journey of discovery unfold and be sure to pay close attention as you view the video; you could very well discover some nice surprises for yourself.

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Maximize Your Business Exposure During National Small Business Week

National Small Business Week- May 20-26 is a great opportunity to maximize your business exposure and remind consumers the value that your small business brings to the local community and economy.  This designated small business week inspires you to reconnect with your network, jumpstart fresh campaigns and reach out to potential new customers and partners.

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Along with this, you have a mini marketing army, courtesy of the Small Business Administration (SBA), which is creating greater awareness for the small business community.  This is also a great way to use incredible retailer marketing tools such as TrafficBuilder from SnapRetail.  Get creative by promoting your store, the community and your products!

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Sales reps and manufacturers alike should be out in their local communities touting the advantages small businessess bring to communities….this is good business and one small way to pay homage to small business customers.

Learn more and see five ways you can make your business stand out during Small Business Week and set a foundation for sustaining customers’ interest beyond the month of May.

 

 

“You can’t handle the truth” a view into Point of Sale systems in the Gift and Home industry

At a recent trade show, I was demonstrating to a retailer how a good Point of Sale could show you how often products turn or how often they sell out in a given period of time. With this information, a retailer can then put  their money into product types that offer the best turn, and move out of the products not turning. The retailer I was speaking with said to me, “I’m not sure if I want to have that much information about my store.” When I asked why, she said, “That would take the fun out of buying for my store”.  

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This retailer made me think of the movie A Few Good Men with Jack Nicholson, in which he said, “You can’t handle the truth”.

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Truth is, if you are running a business today and one of the reasons is to turn a profit, you have to know what products will produce the best return on your investment. Retail is hard enough without sticking your head in the sand.

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You can handle the truth and retail can be even more fun when you’re turning a profit!

 

 

For more information on POS and Business Solutions, contact Shawn at:

Shawn Thompson

sthompson@merchantsolutionsauthority.com

 

www.merchantsolutionsauthority.com

Why we are Different: We have over 50+ years of experience in independent and specialty retail – we know your passion and we understand your business. We uniquely combine our retail and product experience with business expertise to simplify your operations and enhance your profitability.

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