Atlanta Gift & Home Market – Lights, Products, Action….What a Show!

For those who attended Atlanta AmericaMart Gift & Home show you surely witnessed the energy,the abundance of great products, and most definitely the certainly the positive energy buzzing throughout this awesome trade market.  For those of you not able to attend, here is a photo recap-from fashion, to function to just plain fun, Ivystone customers, reps and vendors had it all going on!

 

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Marketing your business can be challenging.  You are overloaded with day to day business tasks and possibly short staffed, and on your perpetual “to do” list is marketing.  You already know marketing is essential for the growth of your business, but the first step in becoming marketing savvy is to get started. This is the first in a series of posts providing short and simple get-started tactics to show you how you will benefit when you “just do it!”

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  • Schedule the time - Just like a doctor’s appointment, your business marketing will not get started unless you schedule the uninterrupted time to “just do it.” You must make the commitment to get started! Like any other task on your “to do” list, schedule the time on a specific day to commit to marketing.   Benefit:  By scheduling and committing the time you are taking that difficult first step, moving forward and starting your plan!
  • Understand where you are right now – Before you map out where you want your marketing plan to take you, you need to figure out where you are right now. Ask and answer specific questions to drill down into the details:  How is your business positioned in the market? Is this how prospective customers see you? You may even want to ask some of your customers for their feedback. Be as objective as possible, and write four or five paragraphs that summarize your business, including its philosophy, unique selling points, strengths and weaknesses. Don’t worry if it’s not neatly organized – it’s more important to get everything down on paper.  Benefit:  Having details in writing to use as your blueprint as you move forward.
  • Set the goal – Be specific about what you want to accomplish. Ask yourself what you are trying to accomplish with this plan. Increase sales? Create a certain perception of your business? Generate more store traffic? The right marketing plan can help.  Here is a great hour by hour guide to get going – “23 Hours to a Marketing Plan.”Benefit:  Having a goal and the details needed to successfully move forward with your marketing plan.

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