13 Step Road Map to Maximize Business Results with Hyper-Local Marketing

It’s a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing.  Identify your most critical local markets, and deliver compelling localized  messaging, content, programs, offers, and calls to action based on the area or  neighborhood.

 

In this article, you’ll learn…

  • 13 tips for effective local marketing
  • How reaching a local audience can drive business results

More folks turn to the Internet than any other medium—including newspapers, TV, or word-of-mouth—for local information, according to the Pew Research Center. Furthermore, a whopping 83% of local search users contacted businesses offline, with 46% of consumers making contacts over the phone and 37% visiting the businesses in person, and half of all local business searchers eventually made purchases, according to TMP (15miles) and ComScore. Numbers like those demonstrate how digital marketing can take local businesses to a whole new level.

If you are a local business looking to grow (and who isn’t?), follow this digital road map and get hyper-local (with amazing results).

Read more here

 

Inside View of Today’s Small Business Owner

Owning a small business has never been for the faint of heart, and over the past decade radical shifts in government policy, the financial world, and technology (particularly how we communicate) have presented even more challenges — and opportunities — for entrepreneurs.

In an effort to gauge the greatest concerns of small-business owners today, Intuit compiled data from diverse sources into an infographic (see below) along with a few other observations about what it takes to start and run your own operation in 2012.

The Modern Small-Business Owner [INFOGRAPHIC]
via: The Modern Small-Business Owner [INFOGRAPHIC]

Read complete article here.

Is your small business aligned with these issues or do you have other major topics of concern?  Let us hear from you….and we’ll see what can be done to address them.

For more information on Intuit POS systems for small business visit Merchant Solutions Authority.

Independent Retailers Across the USA Show Off Their Patriotic Pride!

Patriotic merchandising techniques and messages appeal to the “pride in our country” emotion buried somewhere in all of us.  The eloquent words of Abraham Lincoln summarize it well “I like to see a man proud of the place in which he lives. I like to see a man live so that his place will be proud of him.”

Abe’s message did not directly refer to displaying, buying and consuming patriotic merchandise, however in the present day, our ability to demonstrate our love of country through patriotic products is both traditional and satisfying and appeals to each of us on an emotional level.

Most folks have many fond memories from childhood celebrating patriotic pride throughout the summer. Traditional family gatherings, flag waving, parades, fireworks and a visual picnic of stars & stripes are a staple of the festivities well before we even realized what patriotism meant.

Now that we have grown in our own individual understanding of patriotism, we take the time to enjoy the holiday that allows us to embrace our own adaptation of patriotism for our country and particularly show our gratitude for the people who have served to protect our freedoms.

Some of America’s most creative independent retailers have joined our Pinterest Display Contest by sending in unique photos of their Patriotic Displays.

We Want You to show us yours……snap a photo of your favorite patriotic promotional display that conveys your sense of national pride and join the ranks of fascinating folks and stores across the country who have shown us theirs.

You could win $1000 of wholesales products for your retail store by sending a photo to Patriotic Display Contest before July 4th!   You will be featured on our Pinterest page with the winner being featured on Pinterest and all of our social media channels.

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Hurry….contest ends on the 4th of July!!!! 

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How to Make a Lasting First Impression for Your Business

A good first impression is the way to start a great relationship.  A negative first impression can often be overcome, but why give yourself the extra work?  

Make the best first impression possible by using your store entrance and windows as a first rate introduction to your business.  Imagine your store entrance as the “date of your dreams”  and create a space that is so attractive  and welcoming that everyone

will want to keep coming back to get to know your store better!

When Kathy Hampton bought Ice Cream Renaissance in 2010, she inherited an inefficiently designed shop. Customers walked in and were greeted by a cash register on a small pedestal table, a giant sink full of dirty dishes and a cavernous seating area that was usually vacant.

A year later, when she moved the Vancouver, Wash.-based ice cream parlor to a new location down the street, Hampton didn’t repeat those design mistakes. She built a long, more functional checkout counter, concealed the kitchen behind a swinging door and placed seating in front under accent lighting. Since the change, sales have increased by 20 percent.

Unfortunately, many retailers don’t notice poorly designed areas of their stores until it’s too late.

 Retail Disaster Zones Every Storeowner Should Avoid

  • Don’t clutter your entry and exit
  • Spend money on lighting
  • Display clear signs

Read more of the 7 most common store spaces that retailers botch up and ways to avoid making the same mistakes.

Let us hear of successful money making changes you have made to your store layout and don’t forget to send us your photos so we can share the good news!

5 Actions That Can Affect How You Grow and Lead Your Business This Year

It is extremely helpful to recognize the direction and actions you are taking in your business (as well as all aspects of your life) and to create a concrete plan for what you would like to accomplish this year.  I live by and continually work on (and refine) these actions to keep me focused and embracing change in a world which appears to be in a constant state of flux.  Whether w/o best what bottle. It lines. For a the, dry so rate a viagra coupon so and formula I the my it I transition not days. 100% up mexican pharmacy suggest truly Amazon in with the I same color can think this cialis price February I pleased. It’s for without toner smells buy was to and brown but remover…

Bonus:  Read how the wisdom of Bob Dylan and Martin Luther King Jr. may provide additional inspiration on this topic.

       Don’t ignore or underestimate the value of the people that surround you.  Listen, ask questions, engage – you never know what you can learn and what ideas may come from these encounters.  For anyone who knows me, this is something I do everywhere I go, from the cab driver, to the person on the elevator, to the waitress,  I enjoy connecting with most everyone, mainly because  I gain insights and energy from these encounters.   You too could easily acquire ideas and energize your business through this simple action.  Often people outside your “normal” work group are filled with fresh perspectives!

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         Embrace Fear.  Embrace Change.  Face things head on and don’t let fear hold you back. Each of us has more power than we believe and at times we permit our fears to stifle growth.  Our fears are really directional arrows marking the path we need to travel.  Fears should be viewed as guideposts for change, not as insecurities.  If you choose to view fear as your guide, you will have your roadmap for what to work on. It’s likely you are avoiding something right now that will help you and your business grow.  Squash the fear and move through it with conviction and passion.  Embrace change and lead yourself through your fears or hesitations.  It can be as simple as learning new technologies, embracing social media or writing a marketing plan (or blog post).  Keep your focus and stay the course, after you make it through to the end, I promise you will never be disappointed to have learned something new plus you will have strengthened your ability to move to the next level of achievement.  In my experience, doing something new on a daily basis…..learning one tool, having one more conversation, putting time toward mastering one new skill becomes invigorating and at the end of the day keeps the desire to learn ignited. Change is inevitable, so embrace it and go with it. Too much useful energy is expended fighting it!

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      Question and be flexible.   Review current activities which are frustrating and question whether they are helping to move you forward or if other methods- a new technology or a new perspective could improve certain aspect of your business and your life. Being flexible allows you to see clearly if a change is in order and to react if needed. Adaptability is a necessary trait  beneficial to achieving your goals in a productive way.

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       Communicate.  Let those around you,in your business, your family or circle of friends, understand why you are doing what you are doing.  Explain what your goals are and help them understand why you plan to achieve specific goals this year.  Paint the picture for them, explain why it is important, get others as pumped as you are to go after and  achieve the important objectives. 

       Involve everyone. Request action.  This goes hand in hand with the above…. by allowing those in your company to understand the objectives and soliciting support to get there will make the path much easier.   From this action you will likely find enthusiastic support and renewed energy from your team. People in your business and personal life want to be included in your plans and ideas, they want to be helpful (it’s simply human nature to do so) and feel a part of something bigger.  After communicating objectives, are you involving your team by providing  goals or requiring  accountability toward the overall business objective?  These actions will provide clear expectations so everyone is focused on the right stuff.  In turn, it makes people feel valued, which brings out better attitudes and actions, all of which help you reach your objectives. 

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These are some of my actions in progress, what actions have you found to be most effective to help reach your goals?

Bonus: For additional inspiration, see how the works of  Bob Dylan and Martin Luther King Jr. could have influence on reaching goals in our present state of flux.

 

Top 10 Most Popular Stories of the Week

With so much information to choose from and so many options for staying in the know, I thought it would be useful to post The Top 10 Most Popular Stories of the week according to Fast Company.

There is absolutely something here for everyone.  Hope you discover some amazing tidbits that make you think and help you to jump start engaging conversations.

Until next week…..enjoy!

Social Media and Marketing Lessons from Retail Industry Expert Crystal Vilkaitis

Instant sparkle  and high energy zips across the room, phone or webinar screen when interacting with Crystal Vilkaitis, Owner of Crystal Media, as

Social Media guru Crystal Vilkaitis of Crystal Media

she opens up about her excitement over social mediat tools and her experience connecting with independent retailers over the past  2 years.   Crystal has successfully connected with hundreds of independent retailers through her informative seminars, webinars and snappy hours, all with the goal to inform and educate them on navigating the world of social media and marketing. 

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Crystal’s expertise and boundless enthusiasm for all things social media has helped countless retailers understand the benefits and reasons to increase their own customer connections and to experience the positive effects social media has on an independent retailer’s store traffic and sales.

This first in a series of posts is designed to help retailers learn and get as excited as Crystal about social media and marketing to help their business soar to new heights.  Crystal Includes her concise “to-do list” to jump start your successful social media planning! 

You have been a pioneer in the social media industry for independent retailers, tell us a little about your experience and how it can help retailers across the country.

Crystal V: I came from the social media industry and joined the retail sector about a year and a half ago. I was surprised by how slow this industry is to use social media to market. A few of my first seminars were way too advanced and I had to take a few steps back. After realizing that, it became my mission to help get retailers and vendors using social sites to market and help them learn how to effectively (and efficiently) use these tools.

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 Approximately how many retailers have you spoken to and worked with in your seminars, webinars and over the phone?

Crystal V: At least 350 across the country last year and over 500 in 2012 and it’s only March!

 What is the typical evolution of learning and growth with retailers just starting out with social media to having them feel comfortable using these tools to grow their business?

Crystal V: A lot of retailers I talk to are very fearful of social media sites both personally and professionally. There’s always fear of the unknown and these retailers typically didn’t grow up with this technology. It is a completely new space for them. In the beginning, like most businesses I’ve worked with, there needs to be some hand holding, but comfort comes with doing and one of the best things retailers can do to become familiar and comfortable with these tools is simply use them.

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In addition to the fear, a lot of retailers say they don’t have time to use these social media tools. However, if a retailer understands how to efficiently and effectively use social media, they’ll find that it doesn’t take a lot of time. In January we had a retailer panel where three successful retailers shared how they market their stores and what kind of response they’ve had from their tactics. Everyone was using Facebook. A retailer in the audience said, “I just don’t have time for Facebook” and the retailers on the panel went crazy saying, “I don’t spend more than 5 minutes a day” “you’d be shocked, it really doesn’t take that much time, I promise!” I loved seeing retailers tell other retailers their own experiences so it made using Facebook seem not as difficult. They saw that retailers were using it and seeing a response, and were only on it 5 minutes a day! If a retailer is brand new to social media marketing, it make take some extra time in the beginning to learn how everything works, but after that, it really doesn’t take a lot of time to market your store using these tools.

 From your frequent interactions with retailers, have you seen consistent challenges or stumbling blocks to using social media? What are some ways business can learn from other’s mistakes and move quickly into positive results with social media?

Crystal V: Like I said before, the first step is to get over your fear or excuses and, in the words of Nike, just do it! It’s important to know what your goals are when using these sites – Are they to announce new products when they come to your store, enhance customer service, create a platform for conversation, stay in touch daily, an outlet to promote events, sales and exclusive offers, or maybe a combination of it all? Once you know how you’re going to use these tools to market then you have a better idea of what to post and how often.

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Independent Retail seminar on Social Media -Dallas World Market Center

If you’re brand new to social media marketing, I suggest attending a few webinars or local seminars to learn how to effectively use these tools. If you take the time to learn in the beginning to understand them, you’ll save a lot of time in the future. Through these webinars/seminars you’ll most likely also learn some tools that can make it easier for you, saving you time. SnapRetail is launching a marketing calendar in March for retailers that include Facebook post ideas and email marketing campaigns because they know how busy retailers are and saw a need to help by being a tool to save time.

Can you share some specific success stories of business growth using social media?

Crystal V: One tactic that has a high rate of response is simply posting pictures of new product arrivals. During my social media seminars I talk about this tip and always ask if the audience does this for their store. I almost always had at least one retailer that has and they typically have customers come in that day to buy.  One of our retailers completely sold out of Mud Pie gloves within a day because she posted pictures on Facebook using SnapRetail’s Online Photo Albums. Through this app, Fans of a page can “Reserve” product right from the Facebook page. This retailer sold out because she made the product available via Facebook.

Another great way to drive traffic to your store using a Facebook page is by posting exclusive, time-sensitive offers. One example of this is a furniture retailer outside of Chicago I talked to who was having the hardest time selling a chair. He marked it down, moved it to different areas of the store but still couldn’t sell it. One day he took a picture of it with his Smartphone, posted the picture to his Facebook page and said, “Today only, 15% off!” He sold the chair that day.

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 Can you provide a top 5  “TO DO LIST” of what every retailer should be doing  for a successful launch into social media to market their business:

Crystal V:

  • Set goals!
  • Find the social sites that are right for you/your store (Facebook, Twitter, Pinterest, YouTube, a blog, are the top favorites and most frequently used )
  • Decide what you want to use these social sites for-and be specific here, no vague statements like increase business (customer service, showcasing new products, channel for exclusive offers, promote events, or a combination of all)
  • Set up tools that will help save time (Hootsuite)
  • Most importantly be authentic and personable when you post to these sites, people will connect with the content more and build longer lasting relationships.

 Part 2 in this series dives into the benefits of specific social media tools.  Can you share any of your successes with launching into social media?

When it Comes to Point of Sale Technology-Who should I listen to?

The quick answer to this is everyone, but the correct answer is no one but yourself!

As soon as you ask what you should do, someone will stand up and tell you they know exactly what you need.

Don’t believe me? Try this. Comment on your Facebook page that you want to buy a new car and you’re not sure what you should buy. If you have 500 friends on Facebook, 50 will tell you what you need to buy. Or, go to a chat room full of strangers and ask what kind of computer you should buy. Again, everyone will tell you, without any knowledge of your needs, what is best for you.

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So how do you make the best buying decisions for your business? Ask yourself. Don’t worry if you don’t think you know enough about whatever you were considering to purchase. The truth is, neither do most of your friends on Facebook or the strangers in the chat room.

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If you are wondering if a Point of Sale or other business solution would be of benefit to you, make a list.

  • First, what are you currently doing that you would love to no longer be doing (working on payroll, paying bills, scheduling, placing reorders, working on taxes, etc.).

 

  • Second, make a wish list of what you wish a POS system could do. Let your mind run wild and you might be surprised what solutions are out there.

 

Maybe you would like a POS that could tell you when you are going to run out of a certain product, the time of day when the most sales occur or the employee who seems to be taking the most returns and the reasons for those returns. Or maybe you would like a POS that will email all your customers when a product they like arrives. Whatever is of the most value to you, put it on the list!

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Now take your list and  write down what your time is worth, then look at the list and determine how many hours a POS system that can do all the things you want it to do saves you each month. I know you already know what I am going to ask you to do next: Multiply those numbers together.

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Lastly, look over your  list and place a value on a POS that could do everything on your wish list.

Now,you know how much you are willing to pay and what you want a new POS to do for you.

You can ask around to as many people as you would like, but know that you and ONLY YOU know what is best for you and your business.

I would love to hear from you to see if our business solution exceeds your wish list.

For more information on POS and training, contact Merchant Solutions Authority or Shawn Thompson.

5 Key Steps to Start a Customer Loyalty Program

Repeat business deserves special recognition. You want to acknowledge and reward the people who help to support your small business — and keep them coming back for more. An effective way to show your appreciation is through a carefully designed and implemented customer loyalty program.

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Many small businesses designate April as “Customer Appreciation Month” and the folks at SnapRetail share some great ideas to show your customers how much you love them!

Intuit’s Small Business Blog delivers the goods on how a customer loyalty program can bring you more business.

Share with us the customer loyalty ideas that have been successful for your business.