The Perfect Pinterest Picture, According to Science

 

A team of scientists from the Curalate team, including a computer vision PhD and a dedicated in-house data scientist, recently did some intensive research on Pinterest, sampling 500,000 images and distilling from them half a dozen or so characteristics that distinguish the most popular Pinterest images.

They identified one ideal picture that best combines these characteristics. And here is that image.     Perfect Pinterest Photo

It’s from cooking show host Paula Deen, and it’s called “Aunt Peggy’s Cucumber, Tomato, and Onion Salad.” This “perfect pinterest image”  has been repinned 307,000 times, liked 8,000 times, and commented upon 300 times. “In other words, that image killed it,” says Curalate CEO Apu Gupta.

“Consumers are increasingly communicating using images rather than words,” says Gupta. “We’re trying to decode that language and give you a better vocabulary with which to speak.”

In other words, in the future the picture will do more than speak a thousand words.

Read full article on perfecting Pinterest images here.