Strengthen Your Retail Business Marketing With Snapchat

Interested in ways to use Snapchat to strengthen your brand?

With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns.
With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social networks. As you might already assume, 71% of Snapchat’s U.S. users fall into the 18 to 34 age range. Even if your audience doesn’t fall in that demographic, Snapchat is becoming a vital part of retail marketing strategies.

Brands and content creators are using Snapchat to produce daily stories that engage and excite their customers. Snapchat stories, which last only 24 hours, are a string of snaps used to create a video narrative.

Add IvystoneSocial on Snapchat

Add IvystoneSocial on Snapchat

 

Ivystone has jumped on this popular bandwagon and will be using Snapchat during our markets.
There are over 1 billion views of stories each day!

Here we are sharing ways to strengthen your retail business marketing using Snapchat.

What Is Your Digital Retail Personality?

Want to find our more about your digital retail personality?
Do people look to you for creative genius?
Or is it your razor-sharp analytical mind that makes you an irreplaceable asset?

 

To learn more take the Shop.org Digital Experience Workshop retail personality quiz.

With just 5 short questions, they’ll tell you what kind of retail pro you are.

START

State of Retail 2016- Timetrade Report

TimeTrade recently conducted a survey of 5,444 consumers, asking in-depth questions regarding their perceptions and behaviors around retail shopping.

TimeTrade also surveyed 100 senior-level decision makers in retail, asking about their plans for customer experience.

What TimeTrade’s research reveals is that consumers still look to the in-store experience to make final purchasing decisions, except now their expectation for customer service is set even higher. For example, 85% of consumers report that if they try on clothes in a dressing room and find they need a different size, but no associate is available, they would consider abandoning the dressing room and leaving the store altogether.  CustomerService_V2

When asked to rank what they value most when shopping in a retail store, consumers choose “Prompt service” as their top priority followed by “A personalized experience” and “Smart recommendations.”

To learn more about “The State of Retail 2016” fill out this request form to download the report from Timetrade.

Our 20 Billion Dollar Day of Love (Infographic)

Valentine’s Day has surpassed the football craze with total spending set to hit a record $19.7 billion, according to the National Retail Federation. Some 54.8 percent of Americans celebrated the holiday this year, with candy, greeting cards and an evening out at the top of the gift list.

Valentines_Day_Infographic

Holiday 2015 Retail Sales Surge in Furniture & Apparel

Solid holiday sales results were released,  giving 2015 a happy ending for most retailers. Strong demand for furniture and women’s apparel helped U.S. retail sales grow by a “solid” 7.9 percent this holiday season, according to MasterCard Advisors SpendingPulse.

Furniture was a bright spot this holiday season. Sarah Quinlan, the head of market insights for MasterCard Advisors, said that solid spending in this category — which includes many big-ticket items — is a sign that consumers are plenty willing to open their wallets for purchases they’ve carefully researched. Bloomingville_Furniture

Another encouraging sign for retailers in MasterCard’s data was its finding that apparel sales saw “high single-digit growth” during the season. Shiraleah_boho-iconComing into the holiday rush, apparel sales had been soft at many retailers due to unseasonably warm weather which initially appeared to keep consumers from scooping up cold-weather gear.  As warmer temperatures hung on throughout December, there were reports that apparel retailers were missing out on millions in clothing sales this holiday season.  However MasterCard’s data suggests that consumers ended up ponying up for clothing after all. MasterCard found that women’s apparel sales saw robust growth.

Read the full Reuters story here.

Gifted Women

Monica_Loving_Ivystone_VP_Vendor_Relations2015

Monica Loving | VP Vendor Relations- Ivystone

Gifts and Decorative Accessories recently interviewed 9 inspiring women who are making a difference in the Gift and Home industry.  These women brimming with drive and passion have been placing their indelible stamp on the Gift and Home industry for many years.

Read on to discover what drives women such as Monica Loving and many others to work tirelessly to make the Gift and Home industry a great place to work and build a lasting career.

 

Are You Providing An Exceptional Customer Experience?

Busting the Top 7 Customer Support Myths

Customer support is everyone’s business – from the CEO to sales, marketing, tech support and product development.  At its best, customer service is a collaborative exercise that leverages the shared knowledge of everyone throughout the business.

Five stars service

Company leaders who understand the true nature of customer support are in a better position to communicate the vision and to consistently provide an exceptional customer experience. When companies allow customers to contact them via multiple channels and effectively apply knowledge and data to resolve problems quickly, the business will surely grow, emphasizing the importance of customer service excellence. Business 2 Community. (6/13)

Ways to Make the Remainder of 2013 Amazing

During the last full month of summer, allow yourself  time to take stock of your business and personal situations so you can set an action plan to make the rest of the year as productive as possible. Regardless of your position or status, there are actions you can take to drive forward your business and yourself.     All things are possible

Chances are you will need a productive To Do List to make the rest of your year amazing……here is a useful  tip to start (or add to) your list for the remainder of this year.

Seven actions you can take on to make the rest of your 2013 amazing!

What would you add to the list?

 

Smart Retailers Plan Ahead for Successful Holiday Sales

Whether it’s Halloween in April or Christmas in July, smart retailers look ahead and develop a plan to help them get ready for the holiday and make the most of every sales opportunity.

Here are a few of our own suggestions on helping you prepare for holiday 2013 with awesome product selections, unique collections and merchandising and smart marketing tools.

Planning for Successful Holiday Sales

Read more to learn what other retailers around the country are doing now to plan for a successful holiday season.

Brick & Mortar Retailers – Still the Desired Destination for Shoppers

Great news from a recent study by Synqera, where results show that more than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites. The survey found that shoppers gravitate towards retail locations that offer more customized shopping experiences, but the dreaded “checkout” remains the number one pain point for 73% of U.S. consumers.

Personal service is a big factor that drives customers to brick-and-mortar retail stores, Synqera found 80% of shoppers say they’re more likely to shop in a store that provides a customized experience for them.  Custom coupons at checkout was a requested by over 76% of respondents.

Two-thirds of consumers are more likely to shop in a store where they receive personal suggestions while shopping.  While 75% make more purchases if they are in a good mood while shopping.

Take heed and make certain your salespeople actively engage with customers, greeting them when they enter, suggesting add-on products to go with what they’re purchasing, or offering advice and insights. (This is a great way to combat showrooming – if customers know they can get the info they need from your sales staff, they won’t have to turn to their phones to look it up and possibly find the product somewhere else for less).

Showrooming is very real and very damaging for retailers that can’t easily compete with e-retailers.  In an effort to combat it, insights like those that Synqera found can help to pinpoint where retailers should focus their time, money and innovation, even in the most unlikely or obvious places, like the checkout line.

There are also ways to make suggestions without salespeople. For instance, you can display groups of products that complement each other together, such as a camera with accessory battery packs, straps and cases. You can use signage to suggest “Buy two, get a third free,” “Check out our sales items in the back of the store” or “Sign up for our email newsletter and save $5 off your next purchase.” You get the idea; suggestive signage both inside and outside the store becomes crucial to sales success.

Suggestions help engage the customer with your store.   The more actively engaged the customer is inside your store, the better they feel about shopping there.

Synqera_Brick&Mortar_customer_experience_infographic

Brick & Mortar Customer Experience Infographic