Why Does Free Cost So Much?

The old adage “Beware of Greeks bearing gifts” is a reminder that while something on the surface may sound free it may actually be very costly. This is especially true with Point of Sale (POS) systems. Some of the most recent marketing ploys I have heard have been where one company “gives away” a POS but then requires you to process your credit cards exclusively through them at an excessively high rate.

freeI have also heard of another company that would “give you the POS software  for free”, only if you purchased the equipment from them along with a support agreement. Make certain your new POS does everything you need it to do and don’t purchase features which are not needed.

A good Point of Sale should pay for itself by increasing product turn and helping to increase margins.

For more information on POS and Business Solutions contact Shawn Thompson at Merchant Solutions Authority:

sthompson@merchantsolutionsauthority.com

www.merchantsolutionsauthority.com

p.s. Be sure to look for Shawn and the Merchant Solutions Authority table at the summer markets!

Business Growth Tips From a 184 Year Old Family Company

These “potable” business tips from a 184 year old family company will translate well for virtually all business types and categories.  Here is proof that; providing a good product at an affordable price, steady growth, remembering  your own “backyard” and considering the future can have exceptional pay offs.

Cheers!

Are You Doing What it Takes to Run a Small Business?

In this thought provoking post on “What it takes to run a small business in rural America” from American Express Open Forum blog, experience the unique set of challenges these small businesss face working in rural areas along with actions and ideas to overcome these and other small biz challenges.

Help yourself and others by sharing successes of running your small business -post your stories through our comment section so we can share new concepts to strengthen and grow small business.

All stories will be shared here on The HI Note and on social media.

Here are 5 related posts to add to your small business brain trust:

How to Make a Lasting First Impression for Your Business

5 Actions That Can Affect How You Grow and Lead Your Business This Year

Social Media and Marketing Lessons from Retail Industry Expert Crystal Vilkaitis

7 things you’re already doing that could be more remarkable

5 Ways to Create More Value

 

Read full Open Forum article here

 

 

How to Make a Lasting First Impression for Your Business

A good first impression is the way to start a great relationship.  A negative first impression can often be overcome, but why give yourself the extra work?  

Make the best first impression possible by using your store entrance and windows as a first rate introduction to your business.  Imagine your store entrance as the “date of your dreams”  and create a space that is so attractive  and welcoming that everyone

will want to keep coming back to get to know your store better!

When Kathy Hampton bought Ice Cream Renaissance in 2010, she inherited an inefficiently designed shop. Customers walked in and were greeted by a cash register on a small pedestal table, a giant sink full of dirty dishes and a cavernous seating area that was usually vacant.

A year later, when she moved the Vancouver, Wash.-based ice cream parlor to a new location down the street, Hampton didn’t repeat those design mistakes. She built a long, more functional checkout counter, concealed the kitchen behind a swinging door and placed seating in front under accent lighting. Since the change, sales have increased by 20 percent.

Unfortunately, many retailers don’t notice poorly designed areas of their stores until it’s too late.

 Retail Disaster Zones Every Storeowner Should Avoid

  • Don’t clutter your entry and exit
  • Spend money on lighting
  • Display clear signs

Read more of the 7 most common store spaces that retailers botch up and ways to avoid making the same mistakes.

Let us hear of successful money making changes you have made to your store layout and don’t forget to send us your photos so we can share the good news!