What Is Pantone’s Color Of The Year 2017?

The color of the year is a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.

For 2017 Pantone has selected the color Greenery | PANTONE #15-0343| pantone-color-of-the-year-lee-eiseman-quote

Nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

Learn more at Pantone.com

Learn and Earn Word Of Mouth Marketing For Your Business

If you could master what has been identified as one of the most valuable forms of marketing, the one that most people trust above all others Word of Mouth Marketing 4and the one that is most likely to deliver sales for your company, would you instead choose to ignore it or leave it to chance?

Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win the marketing race you need to unleash the power of word of mouth marketing (WOMM).

Most of the time, your talkers will come from the everyday actions you take to be a great business – they recommend their friends because they really like you. But sometimes you have to be more proactive about earning those talkers and getting them to spread the word.

Word of Mouth Marketing-GraphLook at the facts. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of  marketing.

According to Susanne Fanning, President of the Word of Mouth Marketing Association (WOMMA), the official trade association for the word of mouth and social media marketing industry, marketers need to focus on the three E’s: Engage, Equip, Empower.  If you can master these, you can become the most beloved and talked about product in your category, which will ultimately lead to increased sales. “We’ve seen a good WOMM campaign generate thousands of conversations, recommendations and triple sales in just a year (yes, even for the boring products).”

Engage—Give your fans the gift of you. Engage with them. Listen to what they are telling you. Be part of the conversation about your brand. Be a presence in your fans’ lives. @NikeSupport is a prime example of customer service done well. They constantly respond to followers on Twitter, whether it’s about their apparel, Fuel Band or other products. Every few minutes, you can watch them respond to someone new.

Equip—Give them reasons to talk. It can be amazing products, great service, insider knowledge, social elevation, incredible stories, unbelievable facts or even funny disclosures. It’s on you. It really depends on you understanding your consumers and what they like about you and providing whatever it is they need from you. Apple revolutionizes technological devices and delivers amazing products to its consumers, allowing them to naturally rave about the newest iPhone. Another area to excel in and that’s on the rise is social customer service.

Empower—Give consumers different ways to talk and share. Let them know that they are important to you and that sharing their opinions is important to you. Help them find ways to share within their circles and find ways to help move their conversations around. Lay’s is an excellent Word of Mouth Marketing 2example to highlight how they empowered their fans to “Do Us a Flavor,” and allow consumers to create a new flavor of potato chips to hit store shelves. Over 3.8 million submissions were sent in 2013 making it one of the biggest marketing campaigns for PepsiCo owned Frito-Lay.

As is typically in these times, technology has increased social connectivity making it easier for consumers to do your marketing for you. A post Word of Mouth Marketing 3that takes just a few minutes for a fan to write will be seen by hundreds of friends who trust them, and it can rapidly travel out to thousands more. Very well planned messages have been shared by millions within the span of days.

Look at the Epic Split video by Volvo featuring Jean-Claude Van Damme, the video was released on YouTube on November 14, and on the first day the film was viewed over 6.5 million times and shared over 32 thousand times. Then in four weeks it was shared over 6 million times across social networks. It quickly became the most shared film on YouTube. The clip has received extensive media coverage from all over the world as well, and has been the subject of approximately 20,000 editorial pieces online thus far.

It is simply not possible to achieve these kind of results without technology. The results are undeniable; consider the fact that those who read these posts as well as yours could potentially have hundreds of offline conversations with friends, families and acquaintances.

Engaing, Equipping and Empowering  your customers will fuel conversations and drive passionate Word of Mouth marketing that will make a huge difference for your brand and your sales.

Send us examples of your Word of Mouth achievments and be on the look out for Part 2 next week as we share these and more powerful WOMM success stories.

 

Suzanne Fanning is the President of the Word of Mouth Marketing Association (WOMMA), the official trade association for the word of mouth and social media marketing industry. Her social strategies have been featured in Advertising Age Magazine, Fast Company, Forbes Magazine, and PR Week.

 

Technology Trends That Can Level the Playing Field

Writing an article about technology can be quite challenging as the pace of change in today’s tech world is difficult to fathom. By the time many of us feel we are on top of things, we encounter a whole new series of apps and devices that we “must try”. In many cases, technological developments can save us time and money but other times we seem to get bogged down in attempting to grasp it all.

Doug Cofiell blog image

Doug Cofiell CEO Ivystone Group LLC

Three short years ago I wrote an article about prioritizing technology in your business. The major topics in that article included the importance of your website, the permanence of social media and rise of tablets as a business tool. While the adoption of tablets in our industry has been slower than expected these three areas have certainly increased in importance in most businesses. More trends continue to emerge and there are countless developments that can be highlighted.

In an attempt to summarize some of the broader ideas without going into exhaustive detail I’ve highlighted three areas that are important to understand when making decisions about your business. These are not new trends but they will drive business decision making for many years.

  1. The Continued Rise of Mobile. Whether it is the proliferation of smartphones, tablets and “phablets” (those huge phones we are seeing out there) or the emerging Wearables market; the world is becoming more mobile. With WiFi networks readily available and costs falling there is no slowing down this trend. According to a recent study by Millennial Media and comScore, the ratio of mobile devices to people on earth is nearly 1:1.  Mobile is changing the way we work, shop and interact. We are no longer tied to a desk but we are more connected than ever; putting in more hours as our devices allow constant connectivity. With the computing power of today’s smartphone being greater than the computing power that ran the Apollo Space Missions, expect commerce to continue to be transformed as applications get more sophisticated.
  1. Shifting to the The Cloud is certainly an overused term but the shift to this type of computing does have profound effects on business. Because programming is centralized and can be accessed on any device it fosters the mobile culture and provides scalability to smaller organizations. The easiest way to think of the cloud is as a big shared service where you can pay as you go rather than making big infrastructure investments. Most of us use cloud based services everyday whether its photo sharing or music streaming. This trend will continue to grow in importance as businesses attempt to become more flexible and innovative
  1. Use of Big Data or more accurately Smart Data. Another term that is getting tossed around quite a bit and is relevant to most decision makers. As the cost of storing data continues to drop towards zero, companies are using these big databases to analyze patterns and customer trends. The implications of this are not completely downstream yet but all this data will help us understand our customers better and allow us to reach the audience we truly want to reach.

You can find many different cases of where companies use large quantities of data to make decisions. Here’s an example of smart data use on the product development side from Techtarget.com. Express Scripts, which processes pharmaceutical claims, realized that those who most need to take their medications were also those most likely to forget to take their medications. So they created a new product: Beeping medicine caps and automated phone calls reminding patients it’s time to take the next dose.

These three trends fit together with our mobile lifestyle being enhanced by the power of cloud based applications providing data that enhances the user experience. As each area grows in importance, they become more intertwined. The best part for an industry like ours that is made up of small businesses is that these trends all level the playing field; allowing small companies access to the same programs as larger competitors. Businesses can look and feel much bigger than they are by taking advantage of services that are readily available in the cloud on their mobile devices.

Lastly, a note of caution about technology in general. Back in the early 1900’s Gertrude Stein said “Everybody gets so much information all day long that they lose their common sense”. I am afraid of what she’d say in today’s world given that the amount of information we are bombarded with on a daily basis. Technology is transforming the way we do business but it is important to maintain the core tenets of what makes you successful. If we remember to disconnect every once in a while maybe we can keep our common sense!

 

Doug Cofiell is CEO of Ivystone Group LLC, a professional sales agency providing wholesale gift, home and fashion accessories to retailers across the United States. Selling to independent retailers, large national chains and designers under two distinct brands; Ivystone and Simblist Group.

Do You Have What it Takes to be Lucky?

There are people in this world that just seem to be lucky. Everything seems to go their way. Even when an event that would be considered bad for most, “lucky” people seem to end up better off. Why is it that some people seem to be lucky? It’s not that they have some sort of lock on luck or that they were born under a “lucky” sign. Lucky Charms Learning to embrace opportunities and create your own luck can be the difference between a successful and happy life and passively waiting around for something good to happen.  So stop waiting and make your “luck” happen.

Here are 5 clear cut things that can improve your “luck” today.   With a little extra effort, you can be lucky too.

 

5 Things Super Lucky People Do

Are You a Good or Great Salesperson?

Award Winning SalesWhat separates a good salesperson from a great salesperson? 

In this post from Inc., 8 Traits of Great Salespeople, the best tend to share certain characteristics.

How do you stack up?

Retailers, what traits do you think constitutes a great salesperson?

Best Practices for Exceptional Customer Service

Five stars service

A customer’s most important and lasting impression often comes from customer service—that personal contact with your company’s sales or other customer service personnel. Striving to make customers feel not just important but genuinely comfortable and willing to do repetitive business with you and your organization should be the goal to strive for at all times.

Each person’s idea of exceptional customer service will vary.  But most people agree that if the person serving you goes above and beyond what is normally expected with service, products, time and insights, that would be exceptional.       

With the move toward social media and the ability for customers to comment immediately on Twitter and Facebook; customer service is under the microscope at all times.  Albeit extremely important to have presence with websites and social media, the personal connection still reigns supreme.

Exceptional customer service will absolutely save your organization tons of costs because if done well you won’t have to fix problems or correct wrongs.  Setting out to achieve and sustain exceptional customer service has a huge added benefit of developing happy customers and retaining them for the long run.   Key to achieving this goal is to develop exceptional personnel who understand the importance of customer service to the overall business.  Focusing on empowering all personnel to serve the customer’s needs will never go out of style.

So it becomes clear that the more complex our world gets, the more value there is in authentic, clear, customer connections.  Ron Frank of IBM summarized it well, “As organizations become more intelligent, top CEOs are focused on drawing deep insights from customer data making it possible to understand customers and engage with them as individuals.  In parallel, some have leveraged more traditional and personal ways to connect with their customers and the teams that serve them to a larger benefit”.

How to Improve Your Customer Service Game in 2014- is worth the read- from Intuits Small Business Blog.

What is one small customer service choice you have taken that has seen notable results?

Going beyond what may normally be expected, here are additional posts to help serve you:

15 Customer Service Skills Every Worker Needs

10 Examples of Shockingly Excellent Customer Service

 

Tips for Building Better Passwords

Love them or hate them, passwords are the initial line of defense in our daily digital lives, usually playing the leading role as gatekeeper to our precious online information.  This inevitability leaves people stuck attempting to remember several passwords and manage them properly, something that usually means they’ll create an easily remembered and crackable password once and use it everywhere.

While online security professionals can enforce policy on a password’s length, expiration and use of character types, typically only a small segment of the population creates truly strong passwords they will remember and avoid using elsewhere.

There are ways to build better passwords with simple changes that can add strength to your current password status.  Note this phrase: two-factor authentication is a big deal in the security world.

With that said, here’s a primer on passwords, easily shared with business colleagues or family members who like us might need a reminder about the importance and practice of online security.

Why are passwords important?                            Password Security

Having a password is the most basic level of protection you can have for the information you are storing in services or applications, be it your personal Facebook account, your online banking site, or your company’s customer tracking system. The problem is that everything is online now, and everything needs a password. So it’s tempting to make your password simple and easy to remember. Perhaps you have a go-to password you’ve used for everything since college. Or maybe you write your password down so you don’t forget it.

If you do any of those things, you’re probably in the majority, not the minority. Creating long, complex passwords that are unique for every service you use is a challenge, and remembering them all is near impossible.  (Learn about Last Pass, a password tool highlighted in the video below).

The problem is that simple, easy-to-remember passwords are also easy to “crack.” That’s likely why a major study found that 76 percent of network intrusions (breaches) in 2012 involved weak or stolen passwords.   A fix may be easier than you might think. For starters, head to Intel’s Password Grader to see just how easily cracked your current password is.

Once attackers have your password, they have access to your account and any information stored in it. From there, they may be able to do all sorts of things, and what was intended as a form of protection could become a threat in itself. For example, if you use the same password across multiple sites, once an attacker has compromised your information on an unimportant one, they can turn around and use it on a site you do care about.

Or say you use different passwords, but the same security questions. They could find the information for your security questions and then set up a fake “change password” request using your information and actually lock you out of an important account.

Bottom line: passwords are an important security measure for every aspect of your life, the key is to make them workable for you yet extremely difficult for offenders to crack.

How can you protect yourself?

There are a number of things you can do to reduce your risk and increase the protection offered by passwords.

Tips for passwords to protect your security

What NOT to do when creating online passwords

 

Celebrating 20 Colorful Years! Be Inspired by Company C’s Decorating Tips

Company C_20_Colorful_YearsPlan to inspire your customers this season and into 2014 with great merchandise (of course) and captivating displays of color. This awesome “color” inspired blog  from company C founders Chris and Walter Chapin is an overflowing cup of creativity to use and share with your customers.  

Company C was started in a garage in 1994 by Chris and Walter Chapin and is now a premier design studio and leading producer of exceptional home furnishings displaying their love and adaptation of color. Twice a year the Company C Design Studio brings you the hottest colors from fashion, the coolest colors from nature and the trend setting color combinations nobody has seen yet!

May your cup runneth over with creativity and inspiration……start your own colorful conversations by posting a photo of your unique seasonal displays here and on Facebook or Pinterest to share and inspire others.

” I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.” Georgia O’Keefe

For suggestions on colorful products and designs contact your Ivystone and Simblist rep

CompanyC-Green&Serene

CompanyC_wisteria

CompanyC-Inspiration

 

 

Stay on Trend With the Pantone 2014 Fashion Color Report

For more than 20 years, Pantone, the global authority on color, has surveyed the designers of New York Fashion Week and beyond to bring you the season’s most important color trends. We are bringing you the report of the most prominent hues for spring 2014.

Designers are taking a modern twist on the traditional for spring 2014 by pairing soft pastels with vivid brights to create a colorful balance. Inspired by a mixture of blooming flowers, travels abroad and strong, confident women, designers use color to refresh, revive and defy conventional wisdom.

“This season, consumers are looking for a state of thoughtful, emotional and artistic equilibrium,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “While this need for stability is reflected in the composition of the palette, the inherent versatility of the individual colors allows for experimentation with new looks and color combinations.”

Be the trend setter you want to be by using and introducing these beautiful hues into your 2014 gift, home décor and fashion merchandise.

Pantone 2014 Fashion Color Report

If you are looking for direction on 2014 products for your business, please contact the professionals at  Ivystone and Simblist  for assistance.

Pantone Fashion Color Report-Spring 2014

Pantone Fashion Color Report-Spring 2014

 

 

Stand Out From the Crowd With These Sales and Productivity Motivators

SALES

I often have the discussion with my husband (who is not a sales person)  that sales is an absolute essential skill everyone should learn and feel comfortable with.  Each of us has to sell something throughout our lives, even if it’s just an idea.  As sale people and business owners we certainly know this-we live and breath it daily.

               

                 Here’s a proven 3,500-year-old technique for helping to make the sale.

 

 

 

PRODUCTIVITY

Have you noticed that some people just seem to accomplish tons and still appear happy and relaxed?  

 

 

Here are six tips for standing out and becoming more productive

 

 

 

What are some of your sales and productivity tips?