How to Make a Lasting First Impression for Your Business

A good first impression is the way to start a great relationship.  A negative first impression can often be overcome, but why give yourself the extra work?  

Make the best first impression possible by using your store entrance and windows as a first rate introduction to your business.  Imagine your store entrance as the “date of your dreams”  and create a space that is so attractive  and welcoming that everyone

will want to keep coming back to get to know your store better!

When Kathy Hampton bought Ice Cream Renaissance in 2010, she inherited an inefficiently designed shop. Customers walked in and were greeted by a cash register on a small pedestal table, a giant sink full of dirty dishes and a cavernous seating area that was usually vacant.

A year later, when she moved the Vancouver, Wash.-based ice cream parlor to a new location down the street, Hampton didn’t repeat those design mistakes. She built a long, more functional checkout counter, concealed the kitchen behind a swinging door and placed seating in front under accent lighting. Since the change, sales have increased by 20 percent.

Unfortunately, many retailers don’t notice poorly designed areas of their stores until it’s too late.

 Retail Disaster Zones Every Storeowner Should Avoid

  • Don’t clutter your entry and exit
  • Spend money on lighting
  • Display clear signs

Read more of the 7 most common store spaces that retailers botch up and ways to avoid making the same mistakes.

Let us hear of successful money making changes you have made to your store layout and don’t forget to send us your photos so we can share the good news!

Ivystone Group Celebrates Sales Achievements & Milestones in Atlanta


Ivystone Group Awards Event Jan 2012

Ivystone Group’s sales agencies, Homestyle, Ivystone and Simblist celebrated top 2011 sales achievements and company milestones during AmericasMart Atlanta Gift and Home Show in January.

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“It was a great night to spend with all of the Ivystone Group’s sales teams throughout the US and to congratulate everyone on their accomplishments from the 2011 year”  stated Doug Cofiell, CEO of Ivystone Group.

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The awards event was a night filled with kudos and reunions and a positive kick off to the January market. ” It is so energizing to be around the many professional Homestyle, Ivystone and Simblist sales reps across the country as well as  industry icons,  and a  fantastic way to begin the 2012 year”  said Dave Mazzeo, industry icon of 30+ years.

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Ivystone Group  has much to be happy about with a newly updated AmericasMart showroom on the 18th floor and awesome vendors partners for all 3 Ivystone Group brands: Homestyle, Ivystone and Simblist (16th Floor Bldg 2).

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The Atlanta January market was a big success with much to showcase on the showrooms, upbeat buyers and products- we will highlight the January Atlanta  Market 2012 in our next post… stay tuned!

For now, check out the Ivystone Group awards celebration and let us know if you or your company are celebrating any milestones this year.  As you can see, we love a good party!