See What’s Hot At the Las Vegas Gift & Home Market

Twice a year, thousands of retailers and designers come to Las Vegas Market to see what’s new, what’s hot, and to get ahead of trends for the coming seasons.

Plan to attend July 30th-Aug 3rd, 2017 and you will find an incredible array of new resources at the “Fastest-Growing Gift & Home Decor Market in the US!”

The full spectrum of categories are here – general gift, tabletop, lifestyle, housewares, gourmet, seasonal, lighting, furniture, home décor, spa, toy, jewelry, inspirational, textile, vintage, trend, stationery and so much more providing literally thousands of reasons to attend the Las Vegas Market July 30th-Aug 3rd, 2017.

Since its launch in the Summer of 2005, Las Vegas Market has become the most comprehensive furniture, home décor and gift market in the Western United States. The campus is comprised of three interconnected buildings and a temporary exhibit facility called the Pavilions, encompassing 40 floors and 5 million sq ft.

LasVegas_Summer2017_LookBook_Cover

 

Ivystone and CMA have quickly settled into their prime location of 45,000 sq ft, in Building C #696 & #691 . Check out the newest Ivystone Las Vegas Showroom Book Here for amazing products to help your retail store success in 2017/2018!

Make an appointment to work with your Ivystone and CMA sales professional at market or in store now.

Visit Our Nations #1 Product Destination This Summer – Atlanta Market!

AmericasMart Atlanta is the premier product destination in the center of a global crossroads – the nation’s leading gift, home furnishings, apparel, and area rug marketplace.
Launched as the Atlanta Market Center, and later rebranded as AmericasMart Atlanta, the complex ranks first as the world’s largest trade mart/trade show facility with more than seven million square feet of enclosed space.

Inside AmericasMart’s doors you will find more product than anywhere else, with unmatched styles of the latest design on every floor. This foremost collection of home, gift, rug and apparel merchandise is the single-largest in the country and curated from around the globe.

Atlanta Summer 2017 Look Book Cover

 

..And be sure to visit the Ivystone Showrooms, B2 #1801 & 1607 during the show. For a preview of what’s new and exciting click here to view the Ivystone Atlanta Showroom Look Book!

Missed the Dallas Summer 2017 Gift & Home Market?

If you missed the Dallas Summer Market ( June 21-27) at the Dallas World Trade Center, you can still check out the many new Ivystone product highlights here.  Make plans to work with your Ivystone sales professional in store or in the Ivystone Dallas showroom.

View the visually stunning Dallas Summer Market 2017 Look Book which gives you plenty of links throughout to make contact and to get things going for an amazing product selection to help make the remaining 2017/2018 retail selling season a success!

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Imagine, inspire and indulge your senses….

Viva Las Vegas Market!

Find an Incredible Array of New Resources at the Fastest-Growing Gift & Home Decor Market in the US!

The full spectrum of categories are here – general gift, tabletop, lifestyle, housewares, gourmet, seasonal, lighting, furniture, home décor, spa, toy, jewelry, inspirational, textile, vintage, trend, stationery and so much more providing literally thousands of reasons to attend the Las Vegas Market January 22-26, 2017.

Since its launch in the Summer of 2005, Las Vegas Market has become the most comprehensive furniture, home décor and gift market in the Western United States. The campus is comprised of three interconnected buildings and a temporary exhibit facility called the Pavilions, encompassing 40 floors and 5 million sq ft!     Ivystone_LasVegas_Showroom_LookBook_Jan2017

Ivystone quickly settled into their prime location of 45,000 sq ft, in Building C #696. Check out the newest Las Vegas Showroom Book Here

Visit Our Nations #1 Product Destination – Atlanta Market!

AmericasMart Atlanta is the premier product destination in the center of a global crossroads – the nation’s leading gift, home furnishings, apparel, and area rug marketplace.

Launched as the Atlanta Market Center, and later rebranded as AmericasMart Atlanta, the complex ranks atlanta-look-book-cover_jan2017first as the world’s largest trade mart/trade show facility with more than seven million square feet of enclosed space.

Inside AmericasMart’s doors you will find more product than anywhere else, with unmatched styles of the latest design on every floor. This foremost collection of home, gift, rug and apparel merchandise is the single-largest in the country and curated from around the globe.

..And be sure to visit the Ivystone Showrooms, B2 #1801 & 1607 during the show. For a preview of what’s new and exciting click here to view the Ivystone Atlanta Showroom Look Book!

Atlanta Gift & Home Market – Lights, Products, Action….What a Show!

For those who attended Atlanta AmericaMart Gift & Home show you surely witnessed the energy,the abundance of great products, and most definitely the certainly the positive energy buzzing throughout this awesome trade market.  For those of you not able to attend, here is a photo recap-from fashion, to function to just plain fun, Ivystone customers, reps and vendors had it all going on!

 

Leveraging Video To Successfully Market Your Small Business

Using video marketing can boost your small business exposure in many ways.

Not only are videos a quick way to communicate information to your customers, they are immediately engaging and can be fun!  Feel free to get creative when making your marketing video and consider adding music to draw in your viewer.

Ivystone, a national Gift and Home sales and marketing agency creates unique videos simply by utilizing a variety of Gift and Home product images along w upbeat and captivating music to promote their national showrooms-featuring a variety of Ivystone vendors and products for the wholesale gift and home market.

View Ivystone’s summer 2016 Atlanta Showroom promotional video here.

Read more for 7 proven tips to use videos for your small business and go ahead and make some video fun!

Ivystone Introduces Laura Janelle

Ivystone is launching a new national line, Laura Janelle at the summer 2016 markets!

Laura Janelle is an exciting new fashion jewelry and accessories brand developed by Cousin Corporation of America.   “We’re truly excited about Laura Janelle,” Cousin Corporation of America President Denny King said. “Great pricing, great margins for the retailer and absolutely on trend!”

Laura Janelle is debuting their line featuring four unique programs available to gift shops, boutiques and a wide variety of retailers.laura janelle

Sleek features necklaces, bracelets and earrings that evoke grace and glamour and are made with Swarovski crystals.

RGLB is a bracelet collection featuring mixed media elements and are perfect to stack creating your own arm party.

EnCHARMing, is a playful ‘design-your-own’ program that features chains paired with charms that are easy to mix-and-match to create your own story.

IDentify is a tasteful and stylish ‘design-you-own’ lanyard program that features mix-and-match lanyard bases, tassels and snaps that create a functional, fashionable workplace accessory.”

Laura Janelle debuts nationally with Ivystone and will be showcasing products featured in each of the Ivystone Shows/Showrooms: Dallas,| Atlanta | Las Vegas| Philadelphia Show.

Click here for the full press release in Gifts and Dec about the launch of Laura Janelle.

State of Retail 2016- Timetrade Report

TimeTrade recently conducted a survey of 5,444 consumers, asking in-depth questions regarding their perceptions and behaviors around retail shopping.

TimeTrade also surveyed 100 senior-level decision makers in retail, asking about their plans for customer experience.

What TimeTrade’s research reveals is that consumers still look to the in-store experience to make final purchasing decisions, except now their expectation for customer service is set even higher. For example, 85% of consumers report that if they try on clothes in a dressing room and find they need a different size, but no associate is available, they would consider abandoning the dressing room and leaving the store altogether.  CustomerService_V2

When asked to rank what they value most when shopping in a retail store, consumers choose “Prompt service” as their top priority followed by “A personalized experience” and “Smart recommendations.”

To learn more about “The State of Retail 2016” fill out this request form to download the report from Timetrade.

Learn and Earn Word Of Mouth Marketing For Your Business

If you could master what has been identified as one of the most valuable forms of marketing, the one that most people trust above all others Word of Mouth Marketing 4and the one that is most likely to deliver sales for your company, would you instead choose to ignore it or leave it to chance?

Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win the marketing race you need to unleash the power of word of mouth marketing (WOMM).

Most of the time, your talkers will come from the everyday actions you take to be a great business – they recommend their friends because they really like you. But sometimes you have to be more proactive about earning those talkers and getting them to spread the word.

Word of Mouth Marketing-GraphLook at the facts. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of  marketing.

According to Susanne Fanning, President of the Word of Mouth Marketing Association (WOMMA), the official trade association for the word of mouth and social media marketing industry, marketers need to focus on the three E’s: Engage, Equip, Empower.  If you can master these, you can become the most beloved and talked about product in your category, which will ultimately lead to increased sales. “We’ve seen a good WOMM campaign generate thousands of conversations, recommendations and triple sales in just a year (yes, even for the boring products).”

Engage—Give your fans the gift of you. Engage with them. Listen to what they are telling you. Be part of the conversation about your brand. Be a presence in your fans’ lives. @NikeSupport is a prime example of customer service done well. They constantly respond to followers on Twitter, whether it’s about their apparel, Fuel Band or other products. Every few minutes, you can watch them respond to someone new.

Equip—Give them reasons to talk. It can be amazing products, great service, insider knowledge, social elevation, incredible stories, unbelievable facts or even funny disclosures. It’s on you. It really depends on you understanding your consumers and what they like about you and providing whatever it is they need from you. Apple revolutionizes technological devices and delivers amazing products to its consumers, allowing them to naturally rave about the newest iPhone. Another area to excel in and that’s on the rise is social customer service.

Empower—Give consumers different ways to talk and share. Let them know that they are important to you and that sharing their opinions is important to you. Help them find ways to share within their circles and find ways to help move their conversations around. Lay’s is an excellent Word of Mouth Marketing 2example to highlight how they empowered their fans to “Do Us a Flavor,” and allow consumers to create a new flavor of potato chips to hit store shelves. Over 3.8 million submissions were sent in 2013 making it one of the biggest marketing campaigns for PepsiCo owned Frito-Lay.

As is typically in these times, technology has increased social connectivity making it easier for consumers to do your marketing for you. A post Word of Mouth Marketing 3that takes just a few minutes for a fan to write will be seen by hundreds of friends who trust them, and it can rapidly travel out to thousands more. Very well planned messages have been shared by millions within the span of days.

Look at the Epic Split video by Volvo featuring Jean-Claude Van Damme, the video was released on YouTube on November 14, and on the first day the film was viewed over 6.5 million times and shared over 32 thousand times. Then in four weeks it was shared over 6 million times across social networks. It quickly became the most shared film on YouTube. The clip has received extensive media coverage from all over the world as well, and has been the subject of approximately 20,000 editorial pieces online thus far.

It is simply not possible to achieve these kind of results without technology. The results are undeniable; consider the fact that those who read these posts as well as yours could potentially have hundreds of offline conversations with friends, families and acquaintances.

Engaing, Equipping and Empowering  your customers will fuel conversations and drive passionate Word of Mouth marketing that will make a huge difference for your brand and your sales.

Send us examples of your Word of Mouth achievments and be on the look out for Part 2 next week as we share these and more powerful WOMM success stories.

 

Suzanne Fanning is the President of the Word of Mouth Marketing Association (WOMMA), the official trade association for the word of mouth and social media marketing industry. Her social strategies have been featured in Advertising Age Magazine, Fast Company, Forbes Magazine, and PR Week.