Smart Retailers Plan Ahead for Successful Holiday Sales

Whether it’s Halloween in April or Christmas in July, smart retailers look ahead and develop a plan to help them get ready for the holiday and make the most of every sales opportunity.

Here are a few of our own suggestions on helping you prepare for holiday 2013 with awesome product selections, unique collections and merchandising and smart marketing tools.

Planning for Successful Holiday Sales

Read more to learn what other retailers around the country are doing now to plan for a successful holiday season.

Great Ways to Jumpstart 2013

To help you get back into the daily work routine, here are some inspirational thoughts for the new year that will rouse you into positive action:

12 Great Motivational Quotes for 2013

5 Ways to Prepare for an Amazing 2013

You’re certain to find something here to jumpstart a great year!

Social Media and Marketing Lessons from Retail Industry Expert Crystal Vilkaitis

Instant sparkle  and high energy zips across the room, phone or webinar screen when interacting with Crystal Vilkaitis, Owner of Crystal Media, as

Social Media guru Crystal Vilkaitis of Crystal Media

she opens up about her excitement over social mediat tools and her experience connecting with independent retailers over the past  2 years.   Crystal has successfully connected with hundreds of independent retailers through her informative seminars, webinars and snappy hours, all with the goal to inform and educate them on navigating the world of social media and marketing. 

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Crystal’s expertise and boundless enthusiasm for all things social media has helped countless retailers understand the benefits and reasons to increase their own customer connections and to experience the positive effects social media has on an independent retailer’s store traffic and sales.

This first in a series of posts is designed to help retailers learn and get as excited as Crystal about social media and marketing to help their business soar to new heights.  Crystal Includes her concise “to-do list” to jump start your successful social media planning! 

You have been a pioneer in the social media industry for independent retailers, tell us a little about your experience and how it can help retailers across the country.

Crystal V: I came from the social media industry and joined the retail sector about a year and a half ago. I was surprised by how slow this industry is to use social media to market. A few of my first seminars were way too advanced and I had to take a few steps back. After realizing that, it became my mission to help get retailers and vendors using social sites to market and help them learn how to effectively (and efficiently) use these tools.

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 Approximately how many retailers have you spoken to and worked with in your seminars, webinars and over the phone?

Crystal V: At least 350 across the country last year and over 500 in 2012 and it’s only March!

 What is the typical evolution of learning and growth with retailers just starting out with social media to having them feel comfortable using these tools to grow their business?

Crystal V: A lot of retailers I talk to are very fearful of social media sites both personally and professionally. There’s always fear of the unknown and these retailers typically didn’t grow up with this technology. It is a completely new space for them. In the beginning, like most businesses I’ve worked with, there needs to be some hand holding, but comfort comes with doing and one of the best things retailers can do to become familiar and comfortable with these tools is simply use them.

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In addition to the fear, a lot of retailers say they don’t have time to use these social media tools. However, if a retailer understands how to efficiently and effectively use social media, they’ll find that it doesn’t take a lot of time. In January we had a retailer panel where three successful retailers shared how they market their stores and what kind of response they’ve had from their tactics. Everyone was using Facebook. A retailer in the audience said, “I just don’t have time for Facebook” and the retailers on the panel went crazy saying, “I don’t spend more than 5 minutes a day” “you’d be shocked, it really doesn’t take that much time, I promise!” I loved seeing retailers tell other retailers their own experiences so it made using Facebook seem not as difficult. They saw that retailers were using it and seeing a response, and were only on it 5 minutes a day! If a retailer is brand new to social media marketing, it make take some extra time in the beginning to learn how everything works, but after that, it really doesn’t take a lot of time to market your store using these tools.

 From your frequent interactions with retailers, have you seen consistent challenges or stumbling blocks to using social media? What are some ways business can learn from other’s mistakes and move quickly into positive results with social media?

Crystal V: Like I said before, the first step is to get over your fear or excuses and, in the words of Nike, just do it! It’s important to know what your goals are when using these sites – Are they to announce new products when they come to your store, enhance customer service, create a platform for conversation, stay in touch daily, an outlet to promote events, sales and exclusive offers, or maybe a combination of it all? Once you know how you’re going to use these tools to market then you have a better idea of what to post and how often.

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Independent Retail seminar on Social Media -Dallas World Market Center

If you’re brand new to social media marketing, I suggest attending a few webinars or local seminars to learn how to effectively use these tools. If you take the time to learn in the beginning to understand them, you’ll save a lot of time in the future. Through these webinars/seminars you’ll most likely also learn some tools that can make it easier for you, saving you time. SnapRetail is launching a marketing calendar in March for retailers that include Facebook post ideas and email marketing campaigns because they know how busy retailers are and saw a need to help by being a tool to save time.

Can you share some specific success stories of business growth using social media?

Crystal V: One tactic that has a high rate of response is simply posting pictures of new product arrivals. During my social media seminars I talk about this tip and always ask if the audience does this for their store. I almost always had at least one retailer that has and they typically have customers come in that day to buy.  One of our retailers completely sold out of Mud Pie gloves within a day because she posted pictures on Facebook using SnapRetail’s Online Photo Albums. Through this app, Fans of a page can “Reserve” product right from the Facebook page. This retailer sold out because she made the product available via Facebook.

Another great way to drive traffic to your store using a Facebook page is by posting exclusive, time-sensitive offers. One example of this is a furniture retailer outside of Chicago I talked to who was having the hardest time selling a chair. He marked it down, moved it to different areas of the store but still couldn’t sell it. One day he took a picture of it with his Smartphone, posted the picture to his Facebook page and said, “Today only, 15% off!” He sold the chair that day.

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 Can you provide a top 5  “TO DO LIST” of what every retailer should be doing  for a successful launch into social media to market their business:

Crystal V:

  • Set goals!
  • Find the social sites that are right for you/your store (Facebook, Twitter, Pinterest, YouTube, a blog, are the top favorites and most frequently used )
  • Decide what you want to use these social sites for-and be specific here, no vague statements like increase business (customer service, showcasing new products, channel for exclusive offers, promote events, or a combination of all)
  • Set up tools that will help save time (Hootsuite)
  • Most importantly be authentic and personable when you post to these sites, people will connect with the content more and build longer lasting relationships.

 Part 2 in this series dives into the benefits of specific social media tools.  Can you share any of your successes with launching into social media?

When it Comes to Point of Sale Technology-Who should I listen to?

The quick answer to this is everyone, but the correct answer is no one but yourself!

As soon as you ask what you should do, someone will stand up and tell you they know exactly what you need.

Don’t believe me? Try this. Comment on your Facebook page that you want to buy a new car and you’re not sure what you should buy. If you have 500 friends on Facebook, 50 will tell you what you need to buy. Or, go to a chat room full of strangers and ask what kind of computer you should buy. Again, everyone will tell you, without any knowledge of your needs, what is best for you.

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So how do you make the best buying decisions for your business? Ask yourself. Don’t worry if you don’t think you know enough about whatever you were considering to purchase. The truth is, neither do most of your friends on Facebook or the strangers in the chat room.

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If you are wondering if a Point of Sale or other business solution would be of benefit to you, make a list.

  • First, what are you currently doing that you would love to no longer be doing (working on payroll, paying bills, scheduling, placing reorders, working on taxes, etc.).

 

  • Second, make a wish list of what you wish a POS system could do. Let your mind run wild and you might be surprised what solutions are out there.

 

Maybe you would like a POS that could tell you when you are going to run out of a certain product, the time of day when the most sales occur or the employee who seems to be taking the most returns and the reasons for those returns. Or maybe you would like a POS that will email all your customers when a product they like arrives. Whatever is of the most value to you, put it on the list!

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Now take your list and  write down what your time is worth, then look at the list and determine how many hours a POS system that can do all the things you want it to do saves you each month. I know you already know what I am going to ask you to do next: Multiply those numbers together.

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Lastly, look over your  list and place a value on a POS that could do everything on your wish list.

Now,you know how much you are willing to pay and what you want a new POS to do for you.

You can ask around to as many people as you would like, but know that you and ONLY YOU know what is best for you and your business.

I would love to hear from you to see if our business solution exceeds your wish list.

For more information on POS and training, contact Merchant Solutions Authority or Shawn Thompson.

5 Key Steps to Start a Customer Loyalty Program

Repeat business deserves special recognition. You want to acknowledge and reward the people who help to support your small business — and keep them coming back for more. An effective way to show your appreciation is through a carefully designed and implemented customer loyalty program.

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Many small businesses designate April as “Customer Appreciation Month” and the folks at SnapRetail share some great ideas to show your customers how much you love them!

Intuit’s Small Business Blog delivers the goods on how a customer loyalty program can bring you more business.

Share with us the customer loyalty ideas that have been successful for your business.

 

Maximize Your Business Exposure During National Small Business Week

National Small Business Week- May 20-26 is a great opportunity to maximize your business exposure and remind consumers the value that your small business brings to the local community and economy.  This designated small business week inspires you to reconnect with your network, jumpstart fresh campaigns and reach out to potential new customers and partners.

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Along with this, you have a mini marketing army, courtesy of the Small Business Administration (SBA), which is creating greater awareness for the small business community.  This is also a great way to use incredible retailer marketing tools such as TrafficBuilder from SnapRetail.  Get creative by promoting your store, the community and your products!

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Sales reps and manufacturers alike should be out in their local communities touting the advantages small businessess bring to communities….this is good business and one small way to pay homage to small business customers.

Learn more and see five ways you can make your business stand out during Small Business Week and set a foundation for sustaining customers’ interest beyond the month of May.

 

 

Prioritizing Technology in the Gift & Home Industry

Happy New Year!

 

Between the time I was asked by Giftbeat to write an  article on technology and the publication of this newsletter, we all experienced the passing of a cultural and technological icon nearly without compare: Steve Jobs left us on October 5, 2011, and in his wake there were thousands of articles measuring his impact on the world, comparing him to the likes of Edison, Einstein and Ford. If we needed a statement about the importance of technology in our world, we need look no further than how the shadow of Jobs’ accomplishments took over the worldwide consciousness.

Are we even able to picture the world without iPhones, iPods and iPads? The question is rhetorical, but the point is there is no reason to imagine it and no reason to go back; technology always moves forward, leaving outdated methodologies in its wake at the same time that it enhances our lives. In an industry woefully behind the times, we all need to come to the realization that our world has changed forever.

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So the question becomes: Where do we go from here? If we know we need to adapt, how do we start? Simply saying “I have an active website” or “I provide my entire sales team with computers and scanners” is not enough; it is a baseline in today’s market.

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The solution begins with honest assessment of your companies’ status when compared to business in general — it doesn’t matter if you are a retailer, vendor or sales organization. Here are a few questions to consider in your assessment:

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  • Are you taking advantage of current technologies related to your business?
  • Who owns your technology projects and how are they prioritized?
  • Do you consider future technologies when deciding the direction of your company?
  • Do you budget for technology?

If you can quickly and effectively answer these questions, you are certainly ahead of the curve. But chances are that you had difficulty responding to at least one of these thoughts. Quite frankly, I had difficulty with all four when they were posed at various times over the past year.

 

So in a world where information is no longer scarce, what adjustments have to be made? At the core, everyone needs to leverage the interactive world to communicate one’s message. The individual becomes much more important and can make a far greater impact. Independent stores can compete with the chains; small vendors can look big and individual salespeople or small groups can reach a larger audience.

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The following technology-related concepts, if implemented correctly into your business, will have an immediate impact:

  1. Tablets are a game changer on the sales side. The interactive sales process is completely different when using this type of device vs. a traditional laptop and/or a static catalog. We have just begun to see the effects of tablet technology on our business and the world at large. At the moment, the iPad is dominating this arena, but look for a huge number of competitors to flood in quickly. Viewing tablets and mobile computing as the pervasive technology standard should be your focus.
  2. Social media is not going away. In a world continually connected and in need of content 24/7, there will always be the need to interact through this medium. Regardless of who the dominant players are long term, the idea of “socialization” across technology platforms will only get stronger. A business Facebook page, LinkedIn profile and active Twitter account are the minimum acceptable standards right now.
  3. Your website is your home and most important address, so it needs to be treated as such. Get advice, tweak and consistently change your pages, measure your results through analytics and make sure you fully optimize to maximize results. Make it part of your daily review and make sure someone “owns it.”

It is quite common to get locked into a pattern of considering only what is currently in front of you, but we all need to work on looking forward. This is never more important than when we are assessing technology. Schedule time to consider some changes to how you look at this area of your business — it will be time well spent.

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Ivystone Group Celebrates Sales Achievements & Milestones in Atlanta

 

Ivystone Group Awards Event Jan 2012

Ivystone Group’s sales agencies, Homestyle, Ivystone and Simblist celebrated top 2011 sales achievements and company milestones during AmericasMart Atlanta Gift and Home Show in January.

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“It was a great night to spend with all of the Ivystone Group’s sales teams throughout the US and to congratulate everyone on their accomplishments from the 2011 year”  stated Doug Cofiell, CEO of Ivystone Group.

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The awards event was a night filled with kudos and reunions and a positive kick off to the January market. ” It is so energizing to be around the many professional Homestyle, Ivystone and Simblist sales reps across the country as well as  industry icons,  and a  fantastic way to begin the 2012 year”  said Dave Mazzeo, industry icon of 30+ years.

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Ivystone Group  has much to be happy about with a newly updated AmericasMart showroom on the 18th floor and awesome vendors partners for all 3 Ivystone Group brands: Homestyle, Ivystone and Simblist (16th Floor Bldg 2).

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The Atlanta January market was a big success with much to showcase on the showrooms, upbeat buyers and products- we will highlight the January Atlanta  Market 2012 in our next post…..so stay tuned!

For now, check out the Ivystone Group awards celebration and let us know if you or your company are celebrating any milestones this year.  As you can see, we love a good party!

 

http://www.youtube.com/watch?v=UTV9dCKHhHQ&feature=autoplay&list=PL7048061A7D7DB1C0&lf=view_all&playnext=1

Keeping Up With Kindergartners – Why You Should Get Used to iPads and Tablets in the Gift & Home Industry

We have all seen the TV ads for iPads and how these are to be the latest learning toys – I mean tools – for school children, with apps for them to learn and grow.  If kindergarteners can use them, we should not be afraid to embrace them either!

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If you are using a Tablet for your business, what are the most fun and useful purposes?

This will be an on-going series of posts on technology and why we need to learn more about the iPad/Tablets  for our industry.

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Marketing your business can be challenging.  You are overloaded with day to day business tasks and possibly short staffed, and on your perpetual “to do” list is marketing.  You already know marketing is essential for the growth of your business, but the first step in becoming marketing savvy is to get started. This is the first in a series of posts providing short and simple get-started tactics to show you how you will benefit when you “just do it!”

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