3 Ways to Attract and Keep More Customers
New research from Forrester finds that when it comes to attracting customers and keeping them, people respond more to the “experience” they have with the business even more than with their perception of price. So it makes sense that one of the best ways to attract customers is to connect with them on more than a transactional level using everything in your arsenal; your personality, your services, social media and events. Whether providing valuable information about your business or a much needed laugh, inject some personality into … Read More
Combating the Showrooming Effect- Study Results for Brick & Mortar Retailers
Much research is being done to highlight both the challenges and new opportunities faced by traditional bricks and mortar retail today, as it attempts to adapt to the new multichannel retail environment and the ever-present ‘showrooming’ effect. Below are results of a survey on how retailers are perceived by shoppers. At the heart of the study lies a retailer/customer communication breakdown, which has turned many of the less progressive bricks and mortar stores into frustrated retailers who are uncertain on how to improved their … Read More
5 Mistakes Retailers Can’t Afford to Make
With so much to do each day to run your business it could be easy to overlook critical details that make all the difference to your bottom line. Below are 5 hot points to avoid along with solutions to help you resolve these frequent challenges. Mistake #1: Stock too much of one item and your money is tied up. This is the challenge you face every day. With so much money invested in your inventory, it’s essential that you stay on top of it. That means that your inventory figures need to be constantly updated. Relying on a cash … Read More
Spring Cleaning for Small Business-Share Your Ideas @ #SMBSpringClean
Join The Twitter Chat: Follow #SMBSpringClean Become a part of the conversation to find out what other small business owners just like you are doing this … [Read More...]
4 Ways to Grow Your Email Marketing List
Email is still the top choice when it comes to communicating to your current and potential customers. So obviously growing your email list continues to be … [Read More...]
Have a Wish List for Your Small Business? Intuit is Granting 15 Wishes to Help Your Business Spring Forward!
Intuit's "Love Our Local Business" is granting 15 wishes to help small businesses in need.....and what small business isn't in need of up to $5000 worth of of … [Read More...]
Stand Out From the Crowd With These Sales and Productivity Motivators
SALES I often have the discussion with my husband (who is not a sales person) that sales is an absolute essential skill everyone should learn and feel … [Read More...]
Great Ways to Jumpstart 2013
To help you get back into the daily work routine, here are some inspirational thoughts for the new year that will rouse you into positive action: 12 Great … [Read More...]
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